by Jeff Yablon | Nov 14, 2013 | Influency, Marketing
These two boxes contain the same thing. Not the same thing in the way generic pharmaceuticals are the same, where the drug is chemically identical but might be produced differently by one manufacturer than another, by the way; Fuji and Polaroid Instant Film are...
by Jeff Yablon | Nov 12, 2013 | Influency, Media
I’ve been known to talk us up in my writings here, and without discussing the idea of self-promotion and whether it’s a good idea, I can state factually that I’ve been ahead of the curve on the topic of keeping your misdeeds and questionable...
by Jeff Yablon | Nov 8, 2013 | Content, Influency
In case the importance of building content and content’s effect on Influency has eluded you, today we’ll be using AMEX Open Forum as an example of just how important Influency is and how seriously you need to look at managing the many elements of said...
by Jeff Yablon | Nov 4, 2013 | Influency, Media
This Influency thing is a big deal. It lives in a strange area right between really complicated and really simple, and is comprised of so many things that getting Influency under control can seem like the kind of task you don’t want to even think about. Best to...
by Jeff Yablon | Oct 30, 2013 | Business Process, Influency
There’s a not-small part of me that dreams about getting off the business change and business Influency treadmill and become an activist of some sort. And while most of what I write here is targeted at and written about smaller businesses, every now and then a...
