by Jeff Yablon | Jun 5, 2013 | Influency
Verizon may be known for their red logo, but they understand all the colors of Influency. Today this piece at Mashable made me think about my one-time employer. Verizon has started deploying ‘regular’ phone service using wireless spectrum. And it make...
by Jeff Yablon | Jun 3, 2013 | Influency, Marketing
One of the hallmarks of Answer Guy Central, both in terms of what we get done for our clients and how I write the words you find here most days, is that we consider and act on many different variables. In a world becoming both bigger and smaller at the same time—and...
by Jeff Yablon | May 31, 2013 | Content, Influency, Marketing, Search Engine Optimization SEO
This morning, I searched Google Images for the phrase ‘self-promotion optimization’. The first three results are what you see above; they’re all books. Each espouses and teaches the same thing: it’s OK to be self-promotional. In fact, being...
by Jeff Yablon | May 30, 2013 | Influency, Marketing
This story is about toys and fun, but its message is deadly serious. Apple is making a lot of mistakes. I’ve been saying this almost since the moment we lost Steve Jobs. Nobody else “got it” the way Steve got it. Apple all but disappeared...
by Jeff Yablon | May 29, 2013 | Influency, Search Engine Optimization SEO
He’s baaaaack. And Google’s Search Spam God Matt Cutts is NOT messing around. Last week, Google rolled out yet another change to the way it sees web sites and the content on them. This wouldn’t be worth discussing at all, since Google alters their...
