by Jeff Yablon | May 20, 2013 | Content, Influency, Media
You read it here first. Pornography just went legit, and we have Yahoo! to thank for it. That’s probably not the first thing that Yahoo! buying Tumblr makes you think about, but it’s the biggest change that this $1.1 billion transaction makes happen....
by Jeff Yablon | May 17, 2013 | Content, Influency, Media
Just how important is a) creating video and other media and b) owning it? Ask Lorne Michaels and the production company that owns Saturday Night Live. SNL has been around for a very long time, and the volume of video that the decades-old franchise has produced is...
by Jeff Yablon | May 16, 2013 | Content, Influency, Marketing, Search Engine Optimization SEO
In case you’ve somehow missed this, we’re big believers in Search Engine Optimization. Let me be blunt: remove the “it’s snake oil” part of the conversation (and it isn’t), and the simple truth is that if you don’t optimize...
by Jeff Yablon | May 14, 2013 | Content, Influency, Media
Here’s a game changer: Digital Zoom isn’t all bad. Media has a huge impact on Influency*, and we adjust our views of and advice on how to handle certain issues as the realities surrounding them change. Search Engine Optimization is getting harder, for...
by Jeff Yablon | May 13, 2013 | Business Process, Influency, Marketing
Computers Are Too Hard. Being The Answer Guy, I get asked a lot of questions about not only our 2013-era focus on Integrated Marketing and Influency, but also, more broadly, computers. How DO those things work, anyway? When Windows 8 was approaching release I...
