by Jeff Yablon | Jan 6, 2017 | Business Change Highlights
In two weeks, Donald Trump will officially be the leader of the free world. I use the word “officially” because he’s been treating his upcoming inauguration as a formality since he was elected. Whatever your politics or however you feel about this...
by Jeff Yablon | Dec 30, 2016 | Business Change Highlights, Media
Among other, far worse things, 2016 was the year of the media agency failure. The folks at Mashable point this out in a piece that I mostly agree with, here. And then, they show just how big a mess media and marketing have become. Try dealing with the banner taking up...
by Jeff Yablon | Dec 26, 2016 | Business Change Highlights
For years, I’ve said that we’re all selling, every minute of every day. Depending on how you feel about “selling”, maybe a better way to say that is that we’re all negotiating all the time. Either way, I know the idea will make a lot of...
by Jeff Yablon | Dec 15, 2016 | Business Change Highlights, Marketing
When’s the last time someone you worked with gave you a big hug? What about the last time you hugged a customer? Is giving the best hug ever the way you need to look at your marketing efforts? Mark Schaefer says the answer may be yes. Let’s see if Mark is...
by Jeff Yablon | Dec 12, 2016 | Business Change Highlights, Design
Business change, like marriage, is often about compromise. The success of your business changes—again, as in the success of your marriage—often comes down to how you decide on and manage those compromises. Now, to Dell, I need to talk about The Great Laptop Camera...
by Jeff Yablon | Dec 8, 2016 | Business Change Highlights, Business Process, Content
Houston, we have a Donald Trump problem. Now, thanks to the mess that was the US Presidential Election of 2016 there’s a content marketing problem, too. Call it The Google AMP Identity Problem. It’s not a small thing. The picture at the top of this article...
