by Jeff Yablon | Nov 11, 2014 | Content, Marketing, Media
Break down Pixar’s 22 Rules for Phenomenal Storytelling and you’ll find that some rules resonate for you more than others. This will be true whether you’re creating art for art’s sake—can anyone afford to do that anymore?—or are a proud,...
by Jeff Yablon | Nov 7, 2014 | Content, Marketing, Media
We all know a character or two. Not characters in plays, films, or other stories, but … you know … characters. People with an edge or a story of their own or at least an edge that looks like there’s an interesting story behind it. What’s...
by Jeff Yablon | Nov 4, 2014 | Content, Marketing
Last week I announced a series based on Pixar’s 22 Rules for Phenomenal Storytelling. As many stories do, we’ll start with a sort of introduction. Let’s talk about the idea of what matters in Pixar Storytelling Content Marketing. Until the...
by Jeff Yablon | Oct 30, 2014 | Content, Media
The guys at Pixar have storytelling down to an art. In fact, the creators of the animated films with the widest appeal of the last twenty years or so have turned storytelling into not just art, but science, too. Here are Pixar’s 22 Rules for Phenomenal...
by Jeff Yablon | Oct 24, 2014 | Content, Influency
Here are four of the ugliest words you can speak and still make it past pretty much any censors, anywhere: I Told You So No big deal, right? Ignore the nyah-nyah-nyah element of the phrase “I told you so”, and the words mean something simple. Not today....
by Jeff Yablon | Oct 20, 2014 | Content, Influency, Marketing
Today, at least for fifteen minutes, Monica Lewinsky is the Queen of Twitter. That’s a joke, of course; Monica Lewinsky is and will forever be known for the less-than-fifteen-minutes she spent destroying an otherwise-lovely blue dress with the help of...
