by Jeff Yablon | Oct 17, 2014 | Business Process, Content, Marketing
In the mid 1990’s, when Microsoft was still MICROSOFT!!!!!!!, I traveled around doing a talk about technology that—as is my wont—was more about business than about the technology that people believed was being discussed. Microsoft was the focus of that...
by Jeff Yablon | Oct 3, 2014 | Content, Marketing
I hate to end a week on a sad note, but today I witnessed a multi-pointed attack on journalism. The attacker was one Galen Gruman, presently an Executive Editor at InfoWorld (is InfoWorld still published?), and my immediate predecessor back in the day as President of...
by Jeff Yablon | Sep 10, 2014 | Business Process, Content, Media
Kim Gjerstad and MailPoet, you’re on the back burner today. We’re bringing music back to a place called Vertigo. Apple announced a couple of things yesterday that should have everyone in the music and banking businesses very, very nervous. PayPal and...
by Jeff Yablon | Aug 13, 2014 | Business Process, Content, Design, Marketing
As he closes the introduction of his presentation at WordCamp Europe 2013, MailPoet’s Kim Gjerstad roles through several points that I’ll group together under the umbrella of Cultural Influence. In this bundle Gjerstad covers influences from and upon...
by Jeff Yablon | Aug 12, 2014 | Business Process, Content, Design, Marketing
At WordCamp Europe 2013, MailPoet’s Kim Gjerstad got started on the right foot, establishing audience rapport by opening with a joke. The opening joke is a classic, important way of getting presentations rolling, but there’s more housekeeping to attend...
by Jeff Yablon | Aug 11, 2014 | Business Process, Content, Design, Marketing
Let’s talk comedy. I’ve been doing shtick (that’s what my people call a certain kind of corny humor) for as long as I can remember. Some people find it funny, others not so much. But whatever you think of the Jeff-is-funny-ometer scale I’ve...
