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360 Degree Marketing and MailPoet’s WordPress Plug-In

by Jeff Yablon | Aug 7, 2014 | Business Process, Content, Customer Service, Design, Marketing

    A few days ago I told you about a WordPress plug-in called MailPoet. Or maybe I was talking about software marketing, or MailPoet partner Kim Gjerstad, or Kim’s ability to throw together a great presentation touching on an amazing array of business,...

Kim Gjerstad, MailPoet, Business Process, and WordPress 2014

by Jeff Yablon | Jul 31, 2014 | Business Process, Content, Customer Service, Design, Marketing

  I recently came a across a WordPress plug-in that’s changed my life. It hasn’t made me happier, or wealthier. It hasn’t saved me time—in fact, it’s cost me time in a number of ways. And the funny thing is that it’s actually a secondary...

Database Business Process, Content Marketing and Kardashians

by Jeff Yablon | Jul 28, 2014 | Business Process, Content, Marketing

If it’s never before occurred to you that the word “Kardashian” sounds like a monetary unit (<ahem>; the Kardashian kind of IS a monetary unit), then the point I’m about to make about custom databases might be hard to process.   Business...

SHOUT It: Context is Everything in Business Process

by Jeff Yablon | Jul 25, 2014 | Business Process, Content, Marketing

Context is everything. OK, so not quite everything, but it’s close. Almost everything you say and do becomes pretty close to meaningless unless the people who hear or watch you know something about whatever message you’re trying to get across. And with...

We Own Copyright in This Picture of Andre 3000 and Jimi Hendrix

by Jeff Yablon | Jul 23, 2014 | Business Process, Content

LOOK! It’s Jimi Hendrix, Andre 3000, an attribution for where I found this picture of probably-the-best-left-handed-acid-rock-guitarist-who-ever-lived and the guy who’s playing him in an...

The Difference Between People and Computers

by Jeff Yablon | Jul 3, 2014 | Business Process, Content, Marketing

As computers get better smarter, do people get worse dumber?   Anyone who’s considered what happens when computers achieve singularity—the moment when real artificial intelligence happens—has included that question in their thoughts. Today, two things happened...
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