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Buying Support When You Shouldn’t “Need To”

by Jeff Yablon | Jun 4, 2015 | Customer Service

  Yesterday, Dell introduced a new service they’ve dubbed Dell Consumer Premium Support (or some similar arrangement of those words). If you visit Dell Premium Consumer Support—at least so far—you’ll see the very corporate-looking page above, which...

When Will ‘Net-based “Food Delivery Near Me” Actually Work?

by Jeff Yablon | May 5, 2015 | Business Process, Customer Service

You’d think it would be easier.   Living as I do in Manhattan, there are more options for food delivery than you really need, and the range and volume jumps seemingly every day. It’s become amazing lately; Postmates lets you have pretty much anything...

Q: Customer Service is a Sales Tool? A: 360-Degree Marketing

by Jeff Yablon | Sep 19, 2014 | Customer Service, Marketing

I’m a big proponent of customer service; I believe customer service to be the single most important way a business can distinguish itself from the gazillion-or-so other businesses doing almost if not exactly the same thing they do. In short, customer service is...

Customer Service, Koeppel Nissan and Broken Business Process

by Jeff Yablon | Sep 5, 2014 | Business Process, Customer Service

Today, a short diversion from our ongoing story about MailPoet’s Kim Gjerstad and his 360-degree marketing presentation at WordCamp 2013.   I’m sitting in the customer service lounge at Koeppel Nissan in Queens, New York. I’ve been here before, and...

360 Degree Marketing and MailPoet’s WordPress Plug-In

by Jeff Yablon | Aug 7, 2014 | Business Process, Content, Customer Service, Design, Marketing

    A few days ago I told you about a WordPress plug-in called MailPoet. Or maybe I was talking about software marketing, or MailPoet partner Kim Gjerstad, or Kim’s ability to throw together a great presentation touching on an amazing array of business,...

Kim Gjerstad, MailPoet, Business Process, and WordPress 2014

by Jeff Yablon | Jul 31, 2014 | Business Process, Content, Customer Service, Design, Marketing

  I recently came a across a WordPress plug-in that’s changed my life. It hasn’t made me happier, or wealthier. It hasn’t saved me time—in fact, it’s cost me time in a number of ways. And the funny thing is that it’s actually a secondary...
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