Ack!, as the character in the middle would say.
Today, I’m taking our old “computers are too hard” refrain in a whole new direction. Ready? Content Management Systems Are Too Hard.
As we get ready to re-brand and re-deploy Answer Guy Central around Influency*, I find myself asking again and again: What’s hard about this stuff? Of course, the accompanying question is then, What’s Easy?
If you own or run a restaurant—or any business—you need to take a look at what’s started happening at WordPress.com.
I could almost stop there and move on with my day, but let’s spin things, OK? Just hopping over to WordPress.com might be fun, but more than likely it isn’t the right answer for your business.
WordPress parent Automattic is becoming a very important company. Assuming there’s any accuracy to these numbers, Automattic’s baby now powers north of 17% of all web sites, and there’s no real second place in this race; a couple of other CMS platforms show up in the statistics, but they’re way behind WordPress.
This piece might sound like a commercial It’s not. We haven’t ever accepted advertising at Answer Guy Central, and while we have occasionally featured affiliate links here, such as our Amazon link for Tim Ferriss’ books, there’s zero recompense today for what might sound like a paid advertisement.
Ready? If you use an Android phone, go download Smart WiFi Toggler, Right Now.
I’m not actually all that excited about what Smart Wifi Toggler seems to do, because as one of the stragglers still on Verizon’s unlimited data plan for my mobile phone, conserving bandwidth isn’t a problem I need to face. And let me be clear that there are other Apps that do even more management of your mobile device’s radio connections, sometimes with pretty great effect.
I’d like to introduce you to Reggy. She is, as you can see, very likely the cutest dog ever. And it’s a good thing she is, because Reggy is the desktop on my shiny new Google Chromebook computer, and I can’t cover her up with icons.
This morning, I opened up LinkedIn to look at my profile.
Actually, that was “step two”. I received a message from LinkedIn this morning telling me that someone I used to work with had endorsed me as an expert in Lead Generation. I was surprised that this had happened and clicked through to LinkedIn to investigate. When I got to LinkedIn, I found this:
It’s an attractive presentation, and in it LinkedIn is making it very easy to do what is being quite clearly illustrated. Endorse/recommend the people you know as experts in the fields for which they claim expertise. It’s a no-brainer!
See this smile? It’s Apple making $100 million in ancillary revenue, all while staying on the right side of European lawmakers.
In Europe, where all SmartPhones are mandated to have the same MicroUSB connector that so many phones in the States and elsewhere have, Apple had a problem on its hands with the new iPhone 5. Turns out that any exemption Apple had for the existing plug on all iDevices stretching back to the very first iPod went out the window when Apple redesigned the plug on the iPhone 5.
This week, an interesting piece got posted at NPR. The question it addressed was this one:
When A Kickstarter Campaign Fails, Does Anyone Get The(ir) Money Back?
Kickstarter has a response to that question, and while you can read it, I’ll sum it up neatly—or perhaps not—by quoting from TechCrunch’s commentary on the matter: “We Take Accountability Very Seriously”.
Oh, really?
I’ve got me a Google/Asus Nexus 7 Tablet (yep, I’m so excited that I’m going with “I’ve got me . . . “). I ordered it right before the pre-order period ended, and it arrived a bit under a week later. And it’s as cool as all the many, many reviews of the Nexus 7 say it is; the Nexus 7 is an absolutely amazing tablet computer, doing way more stuff for $200 than any device I’ve seen.
If I was you, I’d be out spamming other web sites for all I was worth.
OK, so not really. SPAM is icky. Not the Hormel meat product, but the practice of sending out a bunch of unwanted messages to people who you aren’t engaged with in the hopes that they’ll (fill in the blanks).
On the Internet, where everyone can hear you scream, your screams will only be loud enough if Google thinks they should be. This is where Search Engine Optimization and Search Engine Marketing come in.
What’s a marketer to do?
Aside from the obvious (contact The Answer Guy About Search Engine Optimization), the answer starts with understanding the difference between SEO and SEM. Search Engine Optimization is when you get Google to find you organically in search terms, and Search Engine Marketing is when you buy placement, such as through Google using Adwords.
It’s Airtime, Dude!
Much to my surprise given my background as a quasi-geek and the subject I write about most often, I hardly ever talk about “the killer app”. Killer Apps are the very definition of business change, and the kind of thing that I’d have thought before I checked this morning that gets more attention.
Then again, real killer apps come along so seldom, maybe it’s right that I don’t talk up the “next great thing” all that often.
Do you know the difference between Justin Bieber and Joustin Beaver? Justin Bieber’s attorneys are afraid you won’t be able to. Can you say “cease and desist”?
Bieber’s attorneys have said exactly that to Joustin’ Beaver’s developers. The Joustin Beaver App, current available here in the iTunes store and here in the Android Market, may not be long for this world, so download the Beaver before the Bieber stops you.
Trademarks and copyrights are a subject I discuss here from time to time:
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