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Apps, Mobile Sites, Responsive Design, and Influency

by Jeff Yablon | Feb 18, 2014 | Design, Development, Influency, Marketing

One of the questions our clients ask me most often is whether they should have an App. “There’s an App for That” notwithstanding, having an actual App is often both overkill and … just plain the wrong call.   A couple of weeks ago I came across...

Are You In Control of Your Web Site Speed?

by Jeff Yablon | Jan 24, 2014 | Content, Design, Influency

As the year of search engine optimization gave way to the year of social … gave way to the year of content marketing … we’ve tweaked our advice on achieving Influency. But one thing that hasn’t changed in quite a while—in fact has become more...

The FOCAL Camera App, and Influency, Form, and Function

by Jeff Yablon | Sep 23, 2013 | Design, Influency

I’ve come across the best SmartPhone Camera App I’ve ever seen. I’ve also uninstalled it from my Galaxy Nexus, because it doesn’t do the one thing I actually cared about. In a discussion of Influency, both of those statements matter. A lot. A...

The Smartest Help-Wanted Ad You’ve Ever Seen

by Jeff Yablon | Jun 24, 2013 | Content, Design, Influency, Media

Occasionally, I write about employment here. Like so many things, employment is a two-way street, and finding great people, even in a down economy—maybe especially in a down economy—isn’t easy. We provide great people for clients, by the way, and it’s one...

Skeuomorphic, Flat, Whatever: Design is All About Influency

by Jeff Yablon | Jun 19, 2013 | Design, Influency

Zombies? Scary. And now that Apple’s lead designer Jon Ive has changed the design of zombies from the “realistic” guy you see on the left to the rainbow character to the right, I think I’m a little more scared. Not of the zombies, but of Jon...

Mailing a Letter/Dry Cleaning? On The ‘Net, Which is Harder?

by Jeff Yablon | May 28, 2013 | Design, Influency

Ever tried to stuff a clothes hanger into your mailbox? It doesn’t even matter if your mailbox is empty; that sucker won’t fit. And you’re unlikely to get it into an e-mail, either. Yesterday I came across this story about a teenager who didn’t...
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