The Best Hug Ever

When’s the last time someone you worked with gave you a big hug? What about the last time you hugged a customer? Is giving the best hug ever the way you need to look at your marketing efforts? Mark Schaefer says the answer may be yes. Let’s see if Mark is...

The Importance of Saying What You Mean

Let’s talk about saying what you mean.   The idea might not seem to be terribly relevant to three large men rolling around on the ground, but had another large man not failed in the saying what you mean derby that took place just a few minutes before this...

No Authenticity? No Influency

As the lines between all of our responsibilities continue to blur, one thing that’s becoming more and more clear is that people value authenticity. It’s an interesting issue in that people are often mistrustful of claims of authenticity, but underneath...
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