by Jeff Yablon | Jan 17, 2017 | Business Change Highlights, Marketing
This bespectacled, defolliculated man is a marketing genius. That’s not news to us here; over the years Seth Godin has appeared many times at Answer Guy Central. Today, though, he’s back with a vengeance; in 2017 The Seth Godin Tribe means more than ever....
by Jeff Yablon | Jan 9, 2017 | Business Change Highlights, Business Process
This morning it all came together for me, courtesy of The Donald The Actress and The Mouth. I don’t much care for awards programs. By definition they’re self-congratulatory, don’t much impact my life and aren’t terribly interesting. But I...
by Jeff Yablon | Jan 6, 2017 | Business Change Highlights
In two weeks, Donald Trump will officially be the leader of the free world. I use the word “officially” because he’s been treating his upcoming inauguration as a formality since he was elected. Whatever your politics or however you feel about this...
by Jeff Yablon | Dec 30, 2016 | Business Change Highlights, Media
Among other, far worse things, 2016 was the year of the media agency failure. The folks at Mashable point this out in a piece that I mostly agree with, here. And then, they show just how big a mess media and marketing have become. Try dealing with the banner taking up...
by Jeff Yablon | Dec 26, 2016 | Business Change Highlights
For years, I’ve said that we’re all selling, every minute of every day. Depending on how you feel about “selling”, maybe a better way to say that is that we’re all negotiating all the time. Either way, I know the idea will make a lot of...
