by Jeff Yablon | Sep 19, 2014 | Customer Service, Marketing
I’m a big proponent of customer service; I believe customer service to be the single most important way a business can distinguish itself from the gazillion-or-so other businesses doing almost if not exactly the same thing they do. In short, customer service is...
by Jeff Yablon | Sep 15, 2014 | Marketing, Media
As I’ve been walking you through the many terrific things about Kim Gjerstad’s presentation on MailPoet at WordCamp Europe 2013, I’ve also been watching business change and business process. This morning a couple of poetic items crossed swords in my...
by Jeff Yablon | Sep 8, 2014 | Business Process, Marketing
Working through Kim Gjerstad’s 360-Degree Marketing Presentation for MailPoet at WordCamp Europe 2013, what’s becoming more and more apparent besides Kim’s candor is that data matters. And sure, statistics lie, but the MailPoet crew relies on...
by Jeff Yablon | Sep 5, 2014 | Business Process, Customer Service
Today, a short diversion from our ongoing story about MailPoet’s Kim Gjerstad and his 360-degree marketing presentation at WordCamp 2013. I’m sitting in the customer service lounge at Koeppel Nissan in Queens, New York. I’ve been here before, and...
by Jeff Yablon | Sep 2, 2014 | Business Process, Marketing
What if you were selling something other than you thought you were selling? What if your customers didn’t understand what it was you sold? What if you attacked that problem head on? Then you’d be the MailPoet WordPress plug-in email marketing software....
