by Jeff Yablon | Dec 23, 2011 | Business Process, Marketing, Media, Search Engine Optimization SEO
Louis CK, as I’ve already told you, is a marketing genius. Now, just as the crazy-successful comedian is making a name for himself in media distribution and becoming more and more wealthy, Louis CK is also showing just how well he understands the Internet....
by Jeff Yablon | Dec 22, 2011 | Business Process
From 1997 to 2002, Apple’s main advertising campaign encouraged us to “Think Different”. It was a plea to do exactly that, by getting away from Microsoft Windows. It was a business request for very real business change. Yesterday, I came across a new...
by Jeff Yablon | Dec 20, 2011 | Business Process, Marketing, Media, Search Engine Optimization SEO
Last Friday, I used the words “wait until you see what he’s going to do for us next week” about Julien Smith. And yesterday, Julien did something important, but it wasn’t exactly what I was hoping for. He put me in my place. It only took me a...
by Jeff Yablon | Dec 16, 2011 | Business Process, Marketing, Media, Search Engine Optimization SEO
Early this year, I received a call from a comedian looking for help with his SEO. He was hoping that we’d do Search Engine Optimization on the phrase “Indian Comedian”, but didn’t think the price I quoted him made sense. In the interest of...
by Jeff Yablon | Dec 14, 2011 | Business Process, Marketing, Media
Was it really only two days ago I told you about the marketing genius of comedian Louis CK? Yep. And it was only two days before that when Louis CK unleashed a marketing experiment on the world that I was certain would pay off. And it has. Pay attention: the time of...
