by Jeff Yablon | Jan 6, 2014 | Content, Influency
In Optimization and Influency, in case I haven’t been clear enough on the subject, cheating is a bad idea. Cheating is a bad idea in journalism and blogging. Cheating will catch up to you on social networks. Cheating is bad. Bad, bad, bad. And if you believe...
by Jeff Yablon | Dec 18, 2013 | Content, Influency, Search Engine Optimization SEO
For a few years, Google’s position on duplicate content has been that ‘they won’t penalize you’ for having it on your web site. Good thing, because this week Matt Cutts revealed a statistic that might—or perhaps it won’t—sound shocking:...
by Jeff Yablon | Dec 11, 2013 | Content, Influency, Search Engine Optimization SEO
We DO want you. We want you to visit Answer Guy Central. We want you to share what you find here. We want to hear what you think and we want to help you build Influency. We also want you to write for us here—assuming you have something to say about business change and...
by Jeff Yablon | Dec 3, 2013 | Content, Influency, Marketing
We’re approaching the four-year anniversary of this post about how C|Net’s managing editor gave me a hard time for contributing to one of the discussions at C|Net. Crazy, right? I think about that story frequently; as time has marched on and the need for...
by Jeff Yablon | Nov 8, 2013 | Content, Influency
In case the importance of building content and content’s effect on Influency has eluded you, today we’ll be using AMEX Open Forum as an example of just how important Influency is and how seriously you need to look at managing the many elements of said...
