by Jeff Yablon | Sep 19, 2014 | Customer Service, Marketing
I’m a big proponent of customer service; I believe customer service to be the single most important way a business can distinguish itself from the gazillion-or-so other businesses doing almost if not exactly the same thing they do. In short, customer service is...
by Jeff Yablon | Sep 5, 2014 | Business Process, Customer Service
Today, a short diversion from our ongoing story about MailPoet’s Kim Gjerstad and his 360-degree marketing presentation at WordCamp 2013. I’m sitting in the customer service lounge at Koeppel Nissan in Queens, New York. I’ve been here before, and...
by Jeff Yablon | Aug 7, 2014 | Business Process, Content, Customer Service, Design, Marketing
A few days ago I told you about a WordPress plug-in called MailPoet. Or maybe I was talking about software marketing, or MailPoet partner Kim Gjerstad, or Kim’s ability to throw together a great presentation touching on an amazing array of business,...
by Jeff Yablon | Jul 31, 2014 | Business Process, Content, Customer Service, Design, Marketing
I recently came a across a WordPress plug-in that’s changed my life. It hasn’t made me happier, or wealthier. It hasn’t saved me time—in fact, it’s cost me time in a number of ways. And the funny thing is that it’s actually a secondary...
by Jeff Yablon | Jul 21, 2014 | Business Process, Customer Service
There’s this point straddling the fence between getting attention and being a jerk that anyone who’s tried content marketing can relate to. You need to get “out there”; no seriously, you need to get out there, but with so many voices vying for...
