design

H1 Tags ARE Influency (and Great Search Engine Optimization)

Posted on December 10, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

If you read Answer Guy Central regularly, you’ve probably noticed that lately I’ve been teasing you with our upcoming re-launch. You don’t need to worry; we’re still all about business change, but we’re focusing the message on on-line marketing.

Everybody’s gotta eat, right?

In designing Answer Guy Central 3.0, we’ve decided that Search Engine Optimization, the absolute most important kind of business change you can undertake, is best presented as one part of what we’ve coined Influency*. So Influency, a not-exactly-common-but-still-used-occasionally word, is one we decided to go after as part of our own SEO targeting. ... READ MORE of H1 Tags ARE Influency (and Great Search Engine Optimization) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (625 words, 3 images, estimated 2:30 mins reading time)

Filed Under: Influency, Search Engine Optimization SEO

Influency*, WordPress, and Web Site Design

Posted on December 6, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

If you own or run a restaurant—or any business—you need to take a look at what’s started happening at WordPress.com.

I could almost stop there and move on with my day, but let’s spin things, OK? Just hopping over to WordPress.com might be fun, but more than likely it isn’t the right answer for your business.

WordPress parent Automattic is becoming a very important company. Assuming there’s any accuracy to these numbers, Automattic’s baby now powers north of 17% of all web sites, and there’s no real second place in this race; a couple of other CMS platforms show up in the statistics, but they’re way behind WordPress. ... READ MORE of Influency*, WordPress, and Web Site Design at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (537 words, 1 image, estimated 2:09 mins reading time)

Filed Under: Business Change, Content, Design, Influency

A Free App That Tells You All You Need To Know About Design

Posted on December 3, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

This piece might sound like a commercial It’s not. We haven’t ever accepted advertising at Answer Guy Central, and while we have occasionally featured affiliate links here, such as our Amazon link for Tim Ferriss’ books, there’s zero recompense today for what might sound like a paid advertisement.

Ready? If you use an Android phone, go download Smart WiFi Toggler, Right Now.

I’m not actually all that excited about what Smart Wifi Toggler seems to do, because as one of the stragglers still on Verizon’s unlimited data plan for my mobile phone, conserving bandwidth isn’t a problem I need to face. And let me be clear that there are other Apps that do even more management of your mobile device’s radio connections, sometimes with pretty great effect. ... READ MORE of A Free App That Tells You All You Need To Know About Design at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (775 words, 1 image, estimated 3:06 mins reading time)

Filed Under: Business Change, Design

Design is Easy. Designers Who Get Web Marketing Are Hard

Posted on December 9, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

You hired a great designer. It looks great. And The Design of Your Web Site Stinks.

Sounds crazy, right? Here’s the thing: once upon a time, design was about how things looked, and nothing else. But on the Internet, design is also about how things work.

Your designer needs to understand not only your message and action points, but also what you’re trying to accomplish. ... READ MORE of Design is Easy. Designers Who Get Web Marketing Are Hard at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (292 words, estimated 1:10 mins reading time)