by Jeff Yablon | Apr 16, 2018 | Business Change Highlights, Business Process
Recently, research that flies in the face of everything we’ve come to “know” about the Internet surfaced. Social referral is no longer the best way to get found. Search is back, baby! Umm … sort of. The research is credible enough; Shareaholic...
by Jeff Yablon | Aug 5, 2015 | Marketing, Media
On the Internet, where no-one can hear you scream, Media Engagement is everything. Wait. Let’s be more emphatic about that: Media Engagement is Everything. This isn’t news, of course. Internet marketing success is all about your media and how people engage...
by Jeff Yablon | Feb 28, 2014 | Influency, Marketing
I have a new hero. His name is Rocco Digrazia, and this week he showed the Arizona State Legislature how stupid they are by banning all its members from his Rocco’s Little Chicago Pizzeria in Tucson. Talk about Influency! I last called someone my hero when...
by Jeff Yablon | Feb 4, 2014 | Influency, Marketing, Media
See these fun building blocks? You recognize the logos, and you know you can’t make marketing Influency without social media, but are you putting your marketing influency blocks in order? For that matter, do you even know which influency building blocks matter...
by Jeff Yablon | Oct 24, 2013 | Content, Influency
Who do you trust? Have you given any thought to why? I’ll bet it has something to do with engagement. Now, think about this: This week, Fred Wilson, a successful and, odd as this might seem, popular NYC-based Venture Capitalist, put his community on notice that...
