Engagement

Twitter and Google Agree on Something, But . . . What?

Posted on September 20, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

This morning, I happened to flip on “Good Morning America”. Like many people, I’ve given up on TV News, but I stumbled across ABC’s produced-by-the-news-division-but-felt-like-a-gossip-program vehicle and stuck around long enough to see the repeated entreaties by GMA’s on-air staff that everyone Tweet using the hashtag #TeamRobin. Robin Roberts is a host on GMA, and this morning she’s undergoing a bone marrow transplant. Good luck, Robin, and a speedy recovery! ... READ MORE of Twitter and Google Agree on Something, But . . . What? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (549 words, 2 images, estimated 2:12 mins reading time)

Filed Under: Business Change, Content, Marketing, Media, Search Engine Optimization SEO

So Many Svbtle Self-Promotional Tools, So Little Time

Posted on September 6, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

A couple of years ago, I asked whether the world has too many blogs. My answer now, as it was then, is that if you think a huge number of people are hanging on your every word and can’t wait for you to publish whatever is on your mind, you’re likely deluding yourself.

On the other hand, if you realize that the old saw about “publish or perish” that was once true for professors has become true for most businesses, then you need to blog. Blogging will get you traffic. Traffic is good (read: long tail marketing). ... READ MORE of So Many Svbtle Self-Promotional Tools, So Little Time at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (728 words, 1 image, estimated 2:55 mins reading time)

Filed Under: Business Change, Marketing, Media, Search Engine Optimization SEO

MommyBloggers, Narrowcasting, Tribes, and Social Networking

Posted on May 17, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

When I was The Computer Answer Guy (OK, when The Computer Answer Guy was a media personality—I’m still The Computer Answer Guy), I did a weekly radio program that ran on several terrestrial radio stations and reached a large audience across the globe via the Internet. One day in, oh, 1996 I was speaking with the owner of the radio station that I broadcast from, and he said something that stuck with me.

Broadcasting is dead; everything is about narrowcasting

Jeff Yablon, The Computer Answer Guy, on CBS-TV News' Up To The Minute ... READ MORE of MommyBloggers, Narrowcasting, Tribes, and Social Networking at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (844 words, 4 images, estimated 3:23 mins reading time)