by Jeff Yablon | Nov 8, 2013 | Content, Influency
In case the importance of building content and content’s effect on Influency has eluded you, today we’ll be using AMEX Open Forum as an example of just how important Influency is and how seriously you need to look at managing the many elements of said...
by Jeff Yablon | Nov 4, 2013 | Influency, Media
This Influency thing is a big deal. It lives in a strange area right between really complicated and really simple, and is comprised of so many things that getting Influency under control can seem like the kind of task you don’t want to even think about. Best to...
by Jeff Yablon | Oct 30, 2013 | Business Process, Influency
There’s a not-small part of me that dreams about getting off the business change and business Influency treadmill and become an activist of some sort. And while most of what I write here is targeted at and written about smaller businesses, every now and then a...
by Jeff Yablon | Oct 28, 2013 | Customer Service, Influency
Answer Guy Central is in the marketing business. We do a lot of things for our clients that go way beyond that, but it all rolls back to looking good and acting better, and we know a thing or two about customer service. So much so, we created the Verizon Wireless...
by Jeff Yablon | Oct 24, 2013 | Content, Influency
Who do you trust? Have you given any thought to why? I’ll bet it has something to do with engagement. Now, think about this: This week, Fred Wilson, a successful and, odd as this might seem, popular NYC-based Venture Capitalist, put his community on notice that...
