Buzzfeed, Influency, and Cupcake Horoscopes

If ever a web site was built to hoard Influency, it’s Buzzfeed. Think of Buzzfeed as The Huffington Post, but with no attempt even made at journalism. It’s awful. But then there’s the simple reality that Buzzfeed attracts a nearly-unbelievable volume...

No Authenticity? No Influency

As the lines between all of our responsibilities continue to blur, one thing that’s becoming more and more clear is that people value authenticity. It’s an interesting issue in that people are often mistrustful of claims of authenticity, but underneath...