New York Times

Newspapers may be Influence-y, but talking-head video isn’t

Posted on March 12, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Bad Talking Head Video from John Markoff, on Skype, in a car

This is John Markoff. Mr. Markoff, best known for once saying that blogging would turn out to be the CB Radio of the 21st century, is a science and technology writer for The New York Times, and the guy who’s become most visible at The Old Grey Lady now that David Pogue has become distracted by other things.

Ironically, Mr. Markoff appears in this New York Times video sitting in his car, looking more like a spokesman for an insurance company than a technology journalist. ... READ MORE of Newspapers may be Influence-y, but talking-head video isn’t at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (365 words, 2 images, estimated 1:28 mins reading time)

Filed Under: Content, Influency, Media

Nate Silver Statistics and Android Journalism

Posted on November 6, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

Is Nate Silver an Android?

I’d actually enjoy knowing if the most famous statistician in the world uses an iPhone or an Android device (gotta believe it’s Android). Today being Election Day in the USA, I’m at a cross-roads where I ask myself a lot of questions, and here’s the business change message du jour:

You have to be an Android to like Nate Silver.

But not “Android” as in the operating system I choose for my SmartPhones and tablets. I’m talking ‘Android’ as in an actual, not-quite-human machine. Someone who loves facts so much he stops caring about the things that facts effect. ... READ MORE of Nate Silver Statistics and Android Journalism at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (667 words, 1 image, estimated 2:40 mins reading time)

Filed Under: Business Change, Influency, Media

Now The New York Times Is Just Another Bad Blogging Outlet

Posted on July 12, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Yesterday at Gadgetwise I came a cross this piece on the “facial unlock” feature in Android phones. Gadgetwise is a blog published by The New York Times, hosted under the auspices of the New York Times web site, and I’m guessing available for inclusion in the print edition of The New York Times if Times editors ever find anything worth printing in the Gadgetwise content.

The Gadgetwise piece disturbed me on a few levels, and I commented: ... READ MORE of Now The New York Times Is Just Another Bad Blogging Outlet at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (609 words, 1 image, estimated 2:26 mins reading time)

Filed Under: Business Change, Content, Media

A New York Times Author on SEO, SEM, Where They Intersect

Posted on November 10, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

If you haven’t jumped on the SEO bandwagon just yet, you’re forgiven. You may not forgive yourself so easily when getting ranked via Search Engine Optimization has gotten completely away from you, but SEO (Search Engine Optimization) and SEM (Search Engine Marketing—often a discussion about marketing via Google AdWords—are surrounded by enough misunderstanding that holding off on this business change might seem prudent.

It’s not, and if you’re ready to mount an SEO campaign (or learn about your options), you should contact us, but in the meantime, a story: ... READ MORE of A New York Times Author on SEO, SEM, Where They Intersect at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (496 words, estimated 1:59 mins reading time)

Filed Under: Business Change, Marketing, Search Engine Optimization SEO

The Smiley Face: Business Change In Its Purest Form

Posted on November 7, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

Please do not kiss me in an e-mail. Don’t “zip your lip”. Don’t tell me you’re feeling angelic or devilish.

Or … maybe you can. And should.

This piece from The New York Times about “the use of emoticons in correspondence” got me thinking. We’re all using smiley faces in our e-mails. And this is a business change that I believe is a great thing.

Or do I?

My kids, the same people who post every mundane (or sometimes controversial and needs-to-be-kept-more-private) detail of their lives on Twitter, have told me how much they hate when I pepper my texts with emoticons. They’ve even said it comes off like I’m some sort of giggling schoolgirl. ... READ MORE of The Smiley Face: Business Change In Its Purest Form at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (290 words, 1 image, estimated 1:10 mins reading time)

Filed Under: Business Change

Computer Geeks, Useful Information, Real People, David Pogue

Posted on May 19, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Sometimes, the best business change you can make is when you “go back to your roots”, Rewind to what you know best. Stop being “cute”.

Today, for the first time in a long time, David Pogue wrote a column that was worth reading.

I say that, fully aware that I’m not the world’s end-all arbiter of what’s worth reading. And let me be clear: I’m trying to compliment David Pogue, not insult him. Pogue is an occasional touchstone here at Answer Guy Central, and it makes me sad that every now and then I write about him in a way that sounds snarky. He’s even written in to complain a bit. ... READ MORE of Computer Geeks, Useful Information, Real People, David Pogue at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (322 words, estimated 1:17 mins reading time)

Filed Under: Business Change, Content

The New York Times is The Top News IN The New York Times

Posted on March 18, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

NY Times PayWall Is Top News In NY Times

There’s an old saying about how officials at sporting events should be invisible and anonymous; everyone’s better off if they do their jobs and we never know anything about them other than the fact that they must have been there, but … we don’t remember them.

Just yesterday, a story about that concerning referees in the NCAA basketball tournament ran in The New York Times. Enjoy that story, and quickly; this morning’s news is that the New York Times is about to start charging for access to their online edition, and your ability to read it a couple of weeks from now is not a certainty. ... READ MORE of The New York Times is The Top News IN The New York Times at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (604 words, 1 image, estimated 2:25 mins reading time)

Filed Under: Business Change, Content, Media

Perception is Reality. So What’s The New York Times Worth?

Posted on January 21, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

The paywall is up at the New York Times On-line. Or at least it’s about to be.

While some of this is still conjecture, the little graphic (pulled from a loading instance of The New York Times’ Website, by the way) at the top of this post says it all; The New York Times is counting how many pages you view at their web site. Why? Because soon The New York Times website isn’t going to be free.

... READ MORE of Perception is Reality. So What’s The New York Times Worth? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (398 words, 1 image, estimated 1:36 mins reading time)

Filed Under: Business Change, Search Engine Optimization SEO

Fire Your Social Media Manager: The New York Times Did

Posted on January 19, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

A few months ago, The New York Times instituted a new policy: they made their reporters available for comment. It’s unusual for a large company to put their employees “out there” in that way, and groundbreaking to mandate that semi-famous (and even flat-out famous) people—hello, David Pogue—be that available.

I was impressed then, and thanks to this blog post, I’m even more impressed now. The New York Times has eliminated the position of Social Media Manager.

I’ve never seen a better example of why Search Engine Optimization matters to Business Change. ... READ MORE of Fire Your Social Media Manager: The New York Times Did at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (364 words, estimated 1:27 mins reading time)

Filed Under: Business Change, Marketing, Media, Search Engine Optimization SEO

Search Engine Optimization is Evil. Or It’s Business Change.

Posted on November 29, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 8 Comments

You know the inmates are running the asylum when The New York Times devotes a very long article to a subject. Yesterday, a Sunday Magazine-length piece ran in the Times, telling us “all about” how being really, really bad at customer service can be a marketing strategy on the Internet.

The bad guys are coming.

Or rather, they’re already here. As the Times article pointed out, businesses have discovered that that old Public Relations axiom “The Only Bad Press Is No Press” applies really well on the Internet. Specifically, the article called out a business called Decor My Eyes for figuring out that every time someone wrote a negative review of them it creates more pull toward their web site with search engines. ... READ MORE of Search Engine Optimization is Evil. Or It’s Business Change. at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (495 words, 1 image, estimated 1:59 mins reading time)

Filed Under: Business Change, Marketing, Search Engine Optimization SEO

Who Needs a SmartPhone? RIM CEO Makes Blackberry a DumbPhone

Posted on November 17, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

You know how you can tell you’re in trouble? When business change is happening all around you, even TO you, and your response is to pretend it doesn’t matter.

The CEO of Blackberry maker RIM has gone on the record as believing that Apps don’t matter. And literally he’s correct; most of the things we do with our SmartPhones on the Internet could be done inside a browser.

Is this guy ever missing the point. ... READ MORE of Who Needs a SmartPhone? RIM CEO Makes Blackberry a DumbPhone at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (348 words, estimated 1:24 mins reading time)

Filed Under: Business Change, Content, Design

Paul Krugman Says The Economic Sky is Falling. Maybe Right.

Posted on June 28, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

I’ve mentioned Paul Krugman before. He’s one smart guy, and I’m not at all embarrassed to admit that he’s operating in an intellectual space that I’ve not only never visited but don’t even have an apt name for.

And Obama-administration-adviser-and-New-York-Times-Economist Paul Krugman says we’re in a Depression. Not just a recession, you understand . . . a full-blown depression.

The Status quo is broken. Change is here, and the only question is whether you’re going to enact business change fast enough and well enough to remain a “have” in a world more and more frequented by have-nots. ... READ MORE of Paul Krugman Says The Economic Sky is Falling. Maybe Right. at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (490 words, estimated 1:58 mins reading time)

Filed Under: Business Change

iPhone, Multitasking, Computer Overload…What Was I Saying?

Posted on June 8, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

So the new iPhone is now official. And I have to hand it to Steve and Company: it looks magnificent.

No small compliment, that. I’ve never been an iPhone fan, and I have to admit that between the design improvements, some neat new features, and the addition of a good enough facsimile of multitasking to make it far more usable, iPhone version 4 is a winner. Never mind that most of what’s happening there is more for Apple’s benefit than yours (I can only video chat with other iPhone 4 users? Seriously?) ... READ MORE of iPhone, Multitasking, Computer Overload…What Was I Saying? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (541 words, estimated 2:10 mins reading time)

Filed Under: Business Change, Design

New York Times to Become Pay Site! No It Won’t! Yes It Will!

Posted on May 25, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

If you’re one of those “The Internet and Information Should Be Free” people, you probably don’t much care for the Wall Street Journal. The House that Rupert Murdoch Re-Built is one of the few places on the Internet where content has been pay-only since day one and has managed to thrive that way.

I admire Mr. Murdoch’s resolve, and his ability to make money where most others have failed, even if I believe he’s way off the mark in the way he goes about things. ... READ MORE of New York Times to Become Pay Site! No It Won’t! Yes It Will! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (414 words, estimated 1:39 mins reading time)

Filed Under: Business Change, Media

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