by Jeff Yablon | Apr 24, 2014 | Business Process, Influency, Media
Perception is reality, and perspective a matter of where you are when you look at something. Today, while pouring my morning coffee, it occurred to me that as I approach the fourth anniversary of receiving this lovely “gift” it’s...
by Jeff Yablon | Jan 3, 2014 | Influency
This morning, two interesting things happened to me. They turn out to be linked, and that’s a story about Influency, and, it turns out, Optimization. The second one was when I received a note from one of our readers pointing out a problem he’d noticed in...
by Jeff Yablon | Sep 16, 2013 | Influency
Perception is Reality, and Nothing is Free. So what does that mean to Influency? Everything. Earlier this month, Huffington Post ran a story under the sensationalist headline Walgreens Shoppers May Be Overpaying By Up To 55 Percent: Study. OK, the study being cited...
by Jeff Yablon | Aug 15, 2013 | Influency
I was actually writing about a lasgna I was afraid of burning that my husband said was sensation-al. Those words were uttered in a promotional video for Microsoft Office 365, where Microsoft made fun of the way Google handles your data. The irony, of course, is that...
by Jeff Yablon | Apr 8, 2013 | Influency, Media
With The Answer Guy’s Daily Influency Videos now rolling out, I find myself being asked a new kind of question regularly: how do you do that? And my answer is starting to sound a lot like influency is as simple as getting a hot coffee … you need to ask the...
