by Jeff Yablon | Nov 12, 2012 | Business Process, Influency, Marketing
Remember the good old days of eBay, when you could pick up $500 software for $30 or $40? Those days are back—if “I got an unexpected but not very exciting bargain” qualifies as the same thing to you. The question is: does this matter? Is it real business...
by Jeff Yablon | Aug 30, 2012 | Business Process, Customer Service
It’s a small business change that can control your success selling to small businesses. For that matter, it can effect your success with large businesses, too. Target, or Partner? I was speaking with a client yesterday. One of the things we handle for him is...
by Jeff Yablon | Jul 5, 2012 | Business Process, Marketing, Media
In a Doonesbury cartoon strip quite a few years ago one of the characters gets arrested for a traffic violation. When his father comes to bail him out of jail and asks what the cost will be, he’s asked in return how much cash he’s brought. Upon answering...
by Jeff Yablon | Oct 17, 2011 | Business Process
Are you still cold calling? Have you noticed that selling to small business in particular is all but impossible (and of course, selling to large business is even harder)? Business changes. All the time. I’m fascinated by business change, and our clients know we...
by Jeff Yablon | Oct 7, 2011 | Business Process, Marketing
You know why Steve Jobs could sell us anything? Because he didn’t care what we wanted. OK, so that’s not exactly true. Steve Jobs realized we didn’t know what we wanted, and rather than ask us what appealed to us, he told us what it was. Of course,...
