by Jeff Yablon | Sep 21, 2017 | Business Change Highlights
Selling is hard. Selling to Small Business is harder. Wait, check that; selling to small business is A LOT harder. It was true when I wrote about selling to small business in 2011, and it’s just as true now. In fact, selling to small business just keeps getting...
by Jeff Yablon | Dec 26, 2016 | Business Change Highlights
For years, I’ve said that we’re all selling, every minute of every day. Depending on how you feel about “selling”, maybe a better way to say that is that we’re all negotiating all the time. Either way, I know the idea will make a lot of...
by Jeff Yablon | Aug 26, 2015 | Business Process, Customer Service
Business is hard. Besides getting people’s attention to begin with, gaining customers is the hardest part. So once you have customers, there’s very little doubt that holding onto them is the most important thing you can be doing to ensure your...
by Jeff Yablon | Sep 2, 2014 | Business Process, Marketing
What if you were selling something other than you thought you were selling? What if your customers didn’t understand what it was you sold? What if you attacked that problem head on? Then you’d be the MailPoet WordPress plug-in email marketing software....
by Jeff Yablon | Apr 18, 2014 | Business Process, Marketing, Media
Everything is for sale. Sometimes, things that you’re having a hard time selling aren’t merely for sale, they go on sale. This is not something you want. But as the Linsanity page at NBA.COM illustrates, when you’re stuck with old inventory, its...
