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Plastics, Benjamin, Plastics (Or, for Great SEO, Pictures)

by Jeff Yablon | Oct 31, 2012 | Content, Influency, Marketing, Search Engine Optimization SEO

If The Graduate was made today, ‘Plastics, Benjamin, Plastics’ wouldn’t matter. Today, the best advice a middle-aged guy can offer a recent graduate is “long tail marketing and search engine optimization, son, long tail marketing and search...

Procter, Gamble, Business Change, Customer Service, and SEO

by Jeff Yablon | Oct 26, 2012 | Business Process, Customer Service, Influency, Marketing, Search Engine Optimization SEO

It’s Friday, and I was planning to put the lid on the continuing saga of Bad Customer Service at Virgin America today. But through the innocuous act of checking the long-term weather forecast this morning, those plans have changed. Virgin America, I’ll...

It’s A Game Changer: Start Producing Video. If You Dare

by Jeff Yablon | Oct 16, 2012 | Business Process, Content, Influency, Marketing, Media, Search Engine Optimization SEO

Think you should leave Britney alone? Think again. I’m about to do a 180 degree turn on something I’ve said here a few times. Pay attention, though, because as I turn, I’m also going to be moving the circle. Just like YouTube has. Last week, Google...

Mitt Romney, says Google, is Completely Wrong

by Jeff Yablon | Oct 11, 2012 | Search Engine Optimization SEO

It’s almost time for the Presidential Election here in the USA. I supported Barack Obama four years ago, but this time around I find myself—despite still hoping President Obama gets four more years to do the job—disappointed in the options. Political statement...

Customer Service and The Evolution of Long Tail Marketing

by Jeff Yablon | Oct 9, 2012 | Customer Service, Marketing, Search Engine Optimization SEO

I like talking about customer service. I believe in customer service, and that more and more your commitment to customer service will determine the success of your business and your business change. Last week, when I was attending the Barbara Yablon Maida Memorial...
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