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Facebook IPO Shows PROOF That Long-Tail Marketing Works

by Jeff Yablon | May 23, 2012 | Business Process, Marketing, Search Engine Optimization SEO

   Somewhere between art and science lies the art and science of Search Engine Optimization. Yesterday, courtesy of Facebook, the social network’s new standing as a public company, Yahoo!, and the news cycle, we received proof Proof PROOF!!! that search engine...

(Snake Oil Redux): Is Internet Marketing a Complete Scam?

by Jeff Yablon | May 18, 2012 | Marketing, Search Engine Optimization SEO

Last week, This article was published at The Verge. It’s simultaneously one of the best things I’ve read in a long time and a complete piece of garbage. Which maybe is a sign of great writing. Certainly the 762-and-counting comments against the article...

The Music Business, Customer Service, and Kool Aid

by Jeff Yablon | May 15, 2012 | Business Process, Customer Service, Search Engine Optimization SEO

Sometimes the best way to see where you’re going is to look back at where you’ve been. As a big proponent of drinking your own Kool-Aid, I was thinking back on some of the things I write about frequently, and what I’m passionate about. We have three...

With a BING!!!, Search Engines Start Making Sense

by Jeff Yablon | May 11, 2012 | Business Process, Development, Search Engine Optimization SEO

Oh, SNAP! Bing is changing what you see when you use them to do your searching. And Google, I hope you’re paying attention, because the new Bing gets it right. If you take a look at this article from The Washington Post, you can both see how the new Bing will...

At Home Depot, a Touch of Black-Hat SEO with Your New Hammer

by Jeff Yablon | Apr 20, 2012 | Search Engine Optimization SEO

And like a puff of smoke, Home Depot’s Web Site is all but invisible in Google. Last year, JC Penney found themselves penalized by Google. Penney’s Search Engine Optimization had become too aggressive, and the search giant slapped JCP on the wrist. Now,...
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