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Now Google Lets You Decide What’s Important When You Search

by Jeff Yablon | Mar 11, 2011 | Search Engine Optimization SEO

About a year ago I told you that Google had rendered their web site measurement tool Google Analytics worthless. It’s not strictly true; Google Analytics provides a lot of great information about your web site. But because anyone can have their computer put up a...

Google Buys Hubspot, Likes Content Farm SEO

by Jeff Yablon | Mar 9, 2011 | Business Process, Content, Marketing, Search Engine Optimization SEO

When Google admitted that they don’t know how to do SEO, we should have known something was up. It’s taken a bit over a year, the content farm wars are in full swing, and now we can see what’s really happening: Google Likes Search Engine Optimization...

I Almost Died Last Night: Mental Health & Business Change

by Jeff Yablon | Mar 7, 2011 | Business Process, Media, Search Engine Optimization SEO

Last night, I almost died. No, really. I was walking the dog. It was raining. We began to cross East 57th Street on the west side of 1st Avenue, in the crosswalk, with “go ahead and walk” right-of-way in our favor. And then a very stupid, very careless...

Perception: Your Site is Slow. Reality: Your Customers Leave

by Jeff Yablon | Mar 3, 2011 | Business Process, Customer Service, Media, Search Engine Optimization SEO

Speed Matters.  Google will drop your SEO Results if your web site is slow, and according to this article, whatever Google thinks and whether your Search Engine Optimization work is what drew customers and potential customers to your website or they got there by some...

Julien Smith on Writing and SEO: This Might Take A While…

by Jeff Yablon | Mar 1, 2011 | Business Process, Content, Marketing, Search Engine Optimization SEO

Julien Smith crossed my radar again this weekend. The smartest of his generation’s business gurus, Mr. Smith sent out a Tweet pointing to this article in The Atlantic Monthly, and besides confirming how smart he is just by referencing The Atlantic, Julien helped...
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