Connect With Us (+1) 646 827 3800

Achieving Influency* Through Long Tail Marketing and Search Modeling

Tag Archives: SEM

The Wrong Way To Do SEO

The Wrong Way To Do SEO (A Very Blue Channel)

Last week, a friend and client asked me to comment on the Search Engine Optimization Services being provided by a company that was pitching their wares to her company. The chart you see is that SEO company’s offering. I told her that this company was trying to rip her off.

Not a surprise, of course; SEO and Marketing Services are what we do at Answer Guy Central, and I’d rather you, my friend, and everyone else hire us than another SEO company. But take a look at that chart and I’ll bet you’ll see a few problems with the way this company was proposing to do my friend’s Search Engine Optimization work.

A New York Times Author on SEO, SEM, Where They Intersect

If you haven’t jumped on the SEO bandwagon just yet, you’re forgiven. You may not forgive yourself so easily when getting ranked via Search Engine Optimization has gotten completely away from you, but SEO (Search Engine Optimization) and SEM (Search Engine Marketing—often a discussion about marketing via Google AdWords—are surrounded by enough misunderstanding that holding off on this business change might seem prudent.

It’s not, and if you’re ready to mount an SEO campaign (or learn about your options), you should contact us, but in the meantime, a story:

Spend The Right Amount on Internet Search Engine Marketing

OK, it’s time. You need to make your web site do more than just look good. Now, you need traffic.

You can buy traffic, of course, but that’s expensive—and not because clicks generated on Google Adwords cost so much (and they can). The problem with Adwords is that you can spend a fortune driving the wrong traffic to your web site, and take too long doing it since most people don’t even look at the right side of the page.





Answer Guy Central Influency and Integrated Marketing, New York NY 10128

 

Copyright © 2004-2013, PC-VIP Inc

Return Home

Connect With Us (+1) 646 827 3800