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Tag Archives: “seth godin”

Can Saying Bad Things Have Good Influency Marketing Effect?

Posted on May 6, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

'Good' Communications: Is That Good Marketing?

I love the coincidences that happen in the pursuit of Influency. Like coming across the picture you see here at a blog about Intellectual Property, just a few days after telling you how we handle image copyrights.

Or that Seth Godin, a marketing legend who feels as though he’s pretty much dropped out of sight lately, could cross my radar so soon after a piece I recently wrote about him. And Seth’s point, for a second time in a week, boils down to this:

Sometimes, even in marketing, it’s OK to be a contrarian. ... READ MORE of Can Saying Bad Things Have Good Influency Marketing Effect? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (438 words, 1 image, estimated 1:45 mins reading time)

Filed Under: Content, Influency, Marketing

Seth Godin, Low-Hanging Fruit, Marketing, and Influency

Posted on April 16, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Seth Godin Action FigureWho is this man?

I’d like to tell you that there’s an Answer Guy Action Figure, but alas, this follicly-challenged devil is one Seth Godin. Seth, who’s been mentioned more than a few times at Answer Guy Central, is a fantastically successful and popular author and a legend of sorts in the marketing business. And there really is a Seth Godin Action Figure; I’ve seen it in a store.

We haven’t mentioned Seth Godin in a while. Yesterday, I came across Seth’s latest musings, and had to pass them on. I’m paraphrasing, but what Seth says is that low-hanging fruit isn’t always the fruit you want to pick. ... READ MORE of Seth Godin, Low-Hanging Fruit, Marketing, and Influency at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (313 words, 1 image, estimated 1:15 mins reading time)

Filed Under: Influency, Marketing

I Must Be Getting Good at This: Seth Godin is Parroting Me!

Posted on March 30, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Seth Godin, Henry Blodget Copy Jeff Yablon

This might come off as self-congratulatory. Or it might sound like I’m surprised.

Both are correct.

This morning, I came across this piece at Henry Blodget’s Business Insider. In it, Henry praises Marketing Guru Seth Godin for this short post.

I’ve mentioned Henry Blodget here a couple of times, Seth Godin repeatedly. If you read what I think about Blodget and what I have to say about Godin you’ll see that I have widely different opinions of these two very successful men. But today I praise Henry Blodget for pointing out something I’ve been saying for quite a while: attention spans have shrunken to very nearly zero. ... READ MORE of I Must Be Getting Good at This: Seth Godin is Parroting Me! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (301 words, 1 image, estimated 1:12 mins reading time)

Filed Under: Business Change, Content, Marketing, Media

Perception/Reality: Julien Smith Smacks Me Down/Thank You!

Posted on December 20, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 10 Comments

Last Friday, I used the words “wait until you see what he’s going to do for us next week” about Julien Smith. And yesterday, Julien did something important, but it wasn’t exactly what I was hoping for.

He put me in my place.

It only took me a few seconds of reflection to feel happy about what Julien said, by the way, but in getting there I needed to drink some of my own Kool-Aid. Perception, as I’ve told you many times, is reality.

Here’s what Julien said to me: ... READ MORE of Perception/Reality: Julien Smith Smacks Me Down/Thank You! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (746 words, 1 image, estimated 2:59 mins reading time)

Filed Under: Business Change, Marketing, Media, Search Engine Optimization SEO

Who’s Your Drummer? Who’s Your Singer?

Posted on September 15, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

I like Seth Godin. He’s smart, a marketing wizard, and a genuinely nice guy. And recently he pointed me at a story about Rolling Stones Mick Jagger and Charlie Watts that’s had me thinking.

Who’s your drummer? Who’s your singer? And most important, does it matter? ... READ MORE of Who’s Your Drummer? Who’s Your Singer? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (251 words, estimated 1:00 mins reading time)

Filed Under: Business Change

Great Marketing? Get Your Customers to Evangelize For You

Posted on June 14, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

I wasn’t thinking about Seth Godin when I got to Los Angeles for the Ph. D. robing of Dr. Barbara Yablon Maida. But a couple of evenings ago I found myself at a party attended by some very smart people. And talking about Answer Guy Central with one of those people. And I told him about the way statistics lie, using our traffic numbers as reported here as an example.

And he told me I was marketing the wrong way.

He wasn’t telling me that my elevator pitch stunk, by the way. ... READ MORE of Great Marketing? Get Your Customers to Evangelize For You at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (493 words, estimated 1:58 mins reading time)

Filed Under: Business Change, Marketing, Media

Seth Godin Found Osama Bin Laden

Posted on May 2, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 6 Comments

With Osama Bin Laden located and dead, you might wonder: what business change made it possible for us to find him after almost ten years?

Was it Twitter? No. Osama Bin Laden is no longer among the ranks of the breathing because of Seth Godin.

Before you get all indignant and accuse me of pandering to the search engines by invoking Osama Bin Laden’s name this morning (and yes, of course that’s what I’m doing), I’d like to point out that while Seth Godin didn’t actually find Bin Laden, and Twitter wasn’t responsible for his being found, there’s enough truth and relevance in the headline “Seth Godin Found Osama Bin Laden” to make thinking about the idea worthwhile. Here’s why: ... READ MORE of Seth Godin Found Osama Bin Laden at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (658 words, estimated 2:38 mins reading time)

Filed Under: Business Change

“You Have Been Warned”

Posted on February 7, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 36 Comments

“You have been warned about this before. Please do not leave your link signature in all of your comments. I told you previously that it belongs in your profile.”

The words above belong to one Tony Kaye. Mr. Kaye, from what I can tell, is a low-level employee at Gawker Media’s Gizmodo. I’m happy to report that when you search the Internet for Tony Kaye, you’ll find lots of references for Tony Kaye the 1970s-and-later musician and Tony Kaye the film director, but nary a one to this Tony Kaye. ... READ MORE of “You Have Been Warned” at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (643 words, estimated 2:34 mins reading time)

Filed Under: Business Change, Media, Search Engine Optimization SEO

Changing Norms: Handshakes and Twitter Pop Psychology

Posted on December 23, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Hi! How Ya Doin’?        <shake hands>

While some people refuse the handshake convention on germophobic grounds, there’s always some ritual that takes place when you meet a new person, or encounter someone you don’t see all the time. On the Internet, these established social norms and conventions change.

Social Networking? Take away something as simple as a handshake and what you get is more like a social disconnect.

Almost eighteen months ago Seth Godin wrote about shaking hands. His main point was that social norms take time to develop, but that the Internet has become so large, so fast, that in social networking, there are no social norms. ... READ MORE of Changing Norms: Handshakes and Twitter Pop Psychology at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (392 words, 1 image, estimated 1:34 mins reading time)

Filed Under: Business Change

Seth Godin Is Back. But His Language Skills Are Unreasonable

Posted on November 16, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Seth Godin is one smart dude. He’s one of the world’s most sought-after speakers and marketing gurus, and has, I’m not kidding, his own action figure. I’ve seen it.

Today he missed the boat. Not a big deal; everyone’s entitled to the occasional misstep. But in speaking about being unreasonable on his blog, today Seth Godin sounded like he was saying “go ahead, be a jerk if you have to”.

There’s actually nothing wrong with the idea. From time to time you have to ignore what everyone else thinks and just go with your gut. And to be fair, Seth used some examples that make sense and ring true. ... READ MORE of Seth Godin Is Back. But His Language Skills Are Unreasonable at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (381 words, estimated 1:31 mins reading time)

Filed Under: Business Change

Perception is Reality Part Two: Saying LESS Can Be MORE

Posted on June 14, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Two of my favorite marketing guys are Chris Brogan and Seth Godin. Both occupy space in my personal Rolodex, and both are brilliant.

I’ve picked on Chris a few times lately, while Seth’s been largely missing from these pages for a few months. Well, he’s back: a couple of days ago, Seth told a story that got me thinking, and you should pay attention to the lesson.

While my natural inclination is to be as transparent as possible and do full disclosure pretty much all the time, Seth points out that sometimes full disclosure can hurt you, hurt your customer relationships, hurt your marketing efforts, and had it been employed would have added nothing of value. ... READ MORE of Perception is Reality Part Two: Saying LESS Can Be MORE at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (240 words, estimated 58 secs reading time)

Filed Under: Business Change

Who Makes Business Change? Seth Godin on How an Innovator Innovates

Posted on December 2, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

I haven’t quoted Seth Godin in almost two months. I think Seth’s one of the smartest guys around, and I encourage you to type “Godin” into the search bar on the right of this page. Real Business Change awaits.

Today, Seth’s put together a treatise on what makes a “Great Client”, and it got me thinking.

Who’s responsible for guiding a business relationship?

If you’re paying the bills, you think it’s you, right? What if you’re paying the bills to a consultant charged with making business change for you (it’s what we do here, for example). Are you still in charge, or does the onus of creating business change fall on me? ... READ MORE of Who Makes Business Change? Seth Godin on How an Innovator Innovates at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (278 words, estimated 1:07 mins reading time)

Filed Under: Business Change

We Fear What We Don’t Understand

Posted on October 19, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Once again, brilliant marketing dude Seth Godin has me thinking. Read his story about apples and experts.

Here’s what that makes me think of:

We act as our clients’ experts in various fields. The Computer Answer Guy fixes broken IT models. PC-VIP introduces a whole new one. And Answer Guy Central fills in the blanks for many different things, from business strategy to media creation to . . . well, pretty much anything that could improve in your business. People come to us and we fix broken things, and make things that are good, great. ... READ MORE of We Fear What We Don’t Understand at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (274 words, estimated 1:06 mins reading time)

Filed Under: Business Change, Media

The Biggest Business Change EVER

Posted on October 14, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

OK, folks, READ THIS, and then listen up . . .

I’ve said before that Seth Godin is a genius, and for me this just proves it, more, and again.

The one that stopped me in my tracks was this tip for holding on to customers:

You can create switching costs, so that the hassle and cost of moving to a cheaper competitor is so great, it’s just not worth it.

Yikes. And true. ... READ MORE of The Biggest Business Change EVER at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (147 words, estimated 35 secs reading time)

Filed Under: Business Change, Marketing

Sewing Machines. Still Own One?

Posted on August 6, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

OK, I already know the answer to that one. You might own a sewing machine, but it’s pretty likely that unless you’re one of an all-but-vanished breed, you don’t.

But there was a time not all that long ago when everyone did. My father’s wife, for example, owned a sewing machine, and it did all kinds of neat stitch things that she never used when sewing on a button or fixing a hem that had come undone. Oh, and she sure never made a dress. ... READ MORE of Sewing Machines. Still Own One? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (206 words, estimated 49 secs reading time)

Filed Under: Business Change




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