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Dictators Use Twitter. And … It Works Best If You Are One.

by Jeff Yablon | May 10, 2010 | Business Process, Marketing, Media

I’m neither a famous actor/celebrity type nor a dictator (although my kids might argue with the second half of that statement). But I use Twitter, and by now I hope you do, as well. There’s really no more effective way for a business to stay in touch with...

Business Change Moves Fast. Is Blogging OVER?

by Jeff Yablon | Jan 21, 2010 | Business Process

If a sentence falls on your computer screen and you don’t read it, did it make a sound? In order to do my job, I listen a lot. I talk a lot, too, but if I don’t pay attention to what’s going on around me I really can’t be the kind of coach and...

Bill Gates is Following Me On Twitter. Is He Following You?

by Jeff Yablon | Jan 20, 2010 | Business Process, Media

Does it matter if Bill Gates follows you on Twitter? You’d best hope not, because as of this writing he’s being watched by just under 200,000 people, but following just 40 in return. Here’s what DOES matter: Bill Gates started tweeting just...

Social Media and Blogging Have Passed You By. Go Home.

by Jeff Yablon | Dec 28, 2009 | Business Process, Media

Heads Up: I’m about to tell you more about business and this web site than you wanted to know. Please pay attention, because your business survival in the 2010’s depends on it. Your next business change could be “no more business”. On...

Britney Spears, Kim Kardashian, Pepsi, The Super Bowl, Business Change

by Jeff Yablon | Dec 24, 2009 | Business Process, Media

Wow. Two Kim Kardashian references in one week. I’m getting ready to call a moratorium on celebuntantes. A couple of days ago I pointed out that Kim Kardashian might be in hot water with the FTC over her non-disclosed paid-endorser schtick for Carl’s Jr....
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