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Achieving Influency* Through Long Tail Marketing and Search Modeling

Tag Archives: “social networking”

Someone Searched for WHAT ?

Posted on February 6, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Long Tail Marketing Equals Search Engine Optimization

Sometimes, you just shake your head in disbelief.

A few days ago, I noticed that somebody had searched Google for the phrase answerguy.com+social+networking. I’m sure you can guess, but what that means is that it occurred to someone that they needed to ask Google what had been said about social networking over the years at Answer Guy Central.

And we’ve said plenty. We don’t specifically name social networking as one of the tenets of Influency, but it surely is—although in practical terms we usually consider social networking to be part of Optimization. ... READ MORE of Someone Searched for WHAT ? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (264 words, 1 image, estimated 1:03 mins reading time)

Filed Under: Marketing, Search Engine Optimization SEO

I Hate That All My Facebook Friends Are In My Phone

Posted on January 11, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Smart Phone, Dumb Feature

I hate that all my Facebook friends are in my phone.

Or I would, if they were. That said, since I’m not just The Answer Guy, but The Computer Answer Guy, I’ve made sure that my Facebook contacts, LinkedIn connections, and the like haven’t been translated into address book entries in my SmartPhone.

The person you see tweeting above hasn’t been so lucky. As she points out, technology has taken over her SmartPhone in a way that she doesn’t care for. #idontknowyou, indeed. ... READ MORE of I Hate That All My Facebook Friends Are In My Phone at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (253 words, 1 image, estimated 1:01 mins reading time)

Filed Under: Influency

LinkedIn Amps Up Recommendations. Pay Attention . . .

Posted on October 10, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

This morning, I opened up LinkedIn to look at my profile.

Actually, that was “step two”. I received a message from LinkedIn this morning telling me that someone I used to work with had endorsed me as an expert in Lead Generation. I was surprised that this had happened and clicked through to LinkedIn to investigate. When I got to LinkedIn, I found this:

LinkedIn Ramps Up The Friends Recommendations

It’s an attractive presentation, and in it LinkedIn is making it very easy to do what is being quite clearly illustrated. Endorse/recommend the people you know as experts in the fields for which they claim expertise. It’s a no-brainer! ... READ MORE of LinkedIn Amps Up Recommendations. Pay Attention . . . at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (454 words, 1 image, estimated 1:49 mins reading time)

Filed Under: Business Change, Design

Call for Speakers — And Other New Ways Of Doing Business

Posted on July 27, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

By some divine coincidence (or because in being a search engine optimization guy I’m always seeing things that relate to SEO—you decide), right after I published yesterday’s piece on lectures, round-tables, and communications I received an invitation to apply for the opportunity to speak at this year’s SMX East.

Read that wording again; yes, I said “an invitation to apply to speak“. ... READ MORE of Call for Speakers — And Other New Ways Of Doing Business at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (431 words, 1 image, estimated 1:43 mins reading time)

Filed Under: Business Change, Marketing

Giving a Lecture? People Would Rather Have Conversations

Posted on July 26, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

lectures in social networking and social media

I know a little bit about communication. One of the things I know is that I speak in a way that is often described as “professorial”. I don’t do this on purpose, by the way; it’s just what comes out of me.

There was a time when that skill came in handy. Once upon a time I did a lot of public speaking and taught classes on real-world technology use and (separately) the need for “managing up”. That skill can be useful for lots of people, but managing up requires some tact; it turns out that not everyone is so keen on this two-way communication thing. ... READ MORE of Giving a Lecture? People Would Rather Have Conversations at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (368 words, 1 image, estimated 1:28 mins reading time)

Filed Under: Business Change, Media

SPAM, Social Networking, and How to Defend (and Offend!)

Posted on July 9, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

If I was you, I’d be out spamming other web sites for all I was worth.

OK, so not really. SPAM is icky. Not the Hormel meat product, but the practice of sending out a bunch of unwanted messages to people who you aren’t engaged with in the hopes that they’ll (fill in the blanks).

... READ MORE of SPAM, Social Networking, and How to Defend (and Offend!) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (547 words, 1 image, estimated 2:11 mins reading time)

Filed Under: Business Change, Design, Development, Media

A Year In, What’s Happening at Google+ ?

Posted on June 5, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

 

Jeff Yablon on Google Plus

 

Are you using Google+ ?

Here’s a better question to ponder before we try to answer that first one: do you know what Google+ is?

The folks at Neowin don’t. Welcome to business change, Google+ style. It’s a world where the search and advertising giant throws everything it has against a wall, waits to see what sticks, gathers up what fell to the ground, and starts throwing again. And while Neowin thinks that means Google+ has “no purpose”, they’re wrong. ... READ MORE of A Year In, What’s Happening at Google+ ? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (688 words, 1 image, estimated 2:45 mins reading time)

Filed Under: Business Change, Search Engine Optimization SEO

Sex.Com: Just Like Pinterest, But Naked

Posted on May 3, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

If you’re bored with me talking about Facebook doing social networking the wrong way, get ready: this won’t be boring at all.

But it also isn’t a safe topic for work, and maybe not even in your home, depending on your circumstances. Please do NOT click this link to Sex.com if you’re in a place where naked women are a problem. The world’s most expensive domain is now a social network. And I don’t want to belong, but if you’re interested in showing off your taste in naked and near-naked women, sex.com is the social network for you. ... READ MORE of Sex.Com: Just Like Pinterest, But Naked at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (298 words, 1 image, estimated 1:12 mins reading time)

Filed Under: Business Change

A Facebook Happy Birthday and Social Networking Stupidity

Posted on April 30, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Facebook Wishes You a Happy Birthday

Last week I celebrated my birthday. And Facebook celebrated right along with me; when I started my abbreviated workday on Friday morning I had a handful of Happy Birthday wishes from my social networking friends, and more rolled in while I was replying to those. ... READ MORE of A Facebook Happy Birthday and Social Networking Stupidity at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (363 words, 1 image, estimated 1:27 mins reading time)

Filed Under: Business Change

Can Your Boss Ask For Your Facebook Password?

Posted on March 29, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Give me your Facebook password, or you’re fired.

What would you do if your employer said that to you? Give up the goods? Refuse to allow the breach of privacy and hope s/he was bluffing? Lean in (either) direction and quickly hire an attorney?

What if a potential employer demanded your Facebook credentials as a precondition for getting hired?

In the social networking era, it’s a tricky question, and one that can be shut down by simply leaving your social network profiles open to exploration by whomever wishes to see them. ... READ MORE of Can Your Boss Ask For Your Facebook Password? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (513 words, estimated 2:03 mins reading time)

Filed Under: Business Change

“What People Do Is The New SEO”

Posted on March 23, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 8 Comments

I mentioned the changing face of search and search engine optimization earlier this week. Google is changing the rules for search engine optimization in ways that those of us who practice it need to be afraid of and those of you who we do search on behalf of might need to fear even more.

I’ve been saying that this is about software and artificial intelligence going places that so far they haven’t be able to reach, and that description is accurate. But yesterday I read an even better way of putting it:

What People Do IS The New SEO ... READ MORE of “What People Do Is The New SEO” at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (255 words, estimated 1:01 mins reading time)

Filed Under: Business Change, Development, Search Engine Optimization SEO

I See Your Lips Moving, But You Aren’t Saying Anything

Posted on March 6, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

A common insult used today to shut down people with different opinions than your own is “I see your lips moving, but I can’t hear a word you’re saying”. I’m not sure if Pink Floyd‘s Roger Waters had the same meaning in mind when he wrote the words Your Lips Move, But I Can’t Hear What You’re Saying, circa 1976, but I do know that in the age of social networking and the shrinking world of The Internet, we’re getting sloppy with how we communicate.

This is not a business change you want to emulate. ... READ MORE of I See Your Lips Moving, But You Aren’t Saying Anything at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (654 words, estimated 2:37 mins reading time)

Filed Under: Business Change

Facebook Stores are Shutting Down—Were They Ever Open?

Posted on February 27, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Bought anything on Facebook lately?

Last week I came across this story at Mashable, talking about the demise of several major brands’ e-commerce efforts on Facebook. And my immediate reaction was that I hadn’t even realized these “Facebook Stores” existed.

My next thought went to what my reaction has been since we started seeing established brands with established web sites running television commercials trying to send people to their Facebook pages. Can anyone really believe that it’s a good idea to send traffic to facebook.com/pepsi instead of pepsi.com? ... READ MORE of Facebook Stores are Shutting Down—Were They Ever Open? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (485 words, estimated 1:56 mins reading time)

Filed Under: Business Change, Marketing, Media

“Ranting About S*** At Work” on Facebook and Twitter

Posted on February 8, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

In the early hours of this morning, my son Mike tweeted this expletive-laced apology to his Twitter Community.

You can only imagine my pride.

Being a stickler for manners, I was happy to see that Mike thought his overuse of Twitter was worth an apology. But as a web-and-smartphone Twitter user I wasn’t sure what he was apologizing for; I never saw the 133 tweets he referred to—because, let’s face it, most of your tweets are never seen by most of your followers.

And then it hit me: I’ve always hated texting. And now I see a new reason to hate it. ... READ MORE of “Ranting About S*** At Work” on Facebook and Twitter at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (275 words, 1 image, estimated 1:06 mins reading time)

Filed Under: Business Change

Context, Authenticity, Social Networking

Posted on January 30, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Why is is so hard, the more we communicate, to actually say anything?

Even more: if you do manage to say something why does social networking make it so easy for people to apply the wrong context to what you say—or apply no context at all?

Last night, Brian Clark, a Search Engine Optimization consultant of some reputation, tweeted a couple of times. He was complaining—I think— about people taking his words out of context: ... READ MORE of Context, Authenticity, Social Networking at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (330 words, estimated 1:19 mins reading time)

Filed Under: Business Change, Design, Marketing, Media




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