by Jeff Yablon | Jun 2, 2016 | Influency, Marketing
Think you’re tough? Think you have “a brand”? Think your name matters? Wrong. Your name doesn’t matter and Twitter is going to prove it. A few months ago the news that Twitter was abolishing their 140-character limit started making its...
by Jeff Yablon | Feb 22, 2016 | Content
Take a look at the so-dull-it-probably-shouldn’t-even-be-an-image here. It shows the portion of my Twitter account illustrating the content parameters that Twitter will follow—more or less—in deciding what I see, what my followers see, and when and how. Ready...
by Jeff Yablon | Jan 6, 2016 | Content, Influency, Marketing
The 140 Character Limit is Dead. Long Live The 140 Character Limit. Or Something. Emphasis on the or. And the something. Yesterday, word started flying around the Internet that the Death of the 140 Character Limit is upon us. If you’ve ever used Twitter you...
by Jeff Yablon | Oct 20, 2014 | Content, Influency, Marketing
Today, at least for fifteen minutes, Monica Lewinsky is the Queen of Twitter. That’s a joke, of course; Monica Lewinsky is and will forever be known for the less-than-fifteen-minutes she spent destroying an otherwise-lovely blue dress with the help of...
by Jeff Yablon | Dec 24, 2013 | Influency
I’m not a fan of platitudes and awards. Mostly there as a matter of self-congratulation, to me many “best of” lists mean nothing—proven by how quickly they’re forgotten. But for 2013 we’re bestowing a Worst Person of the Year award....
