by Jeff Yablon | Dec 29, 2015 | Business Process
Marissa Mayer has your money. And maybe you should care. This piece is not a Marissa Mayer hatchet job. Ms. Mayer is as qualified to run Yahoo! as anyone—mostly because as time goes on it becomes more and more obvious that no-one is going to be saving Yahoo! from...
by Jeff Yablon | May 20, 2013 | Content, Influency, Media
You read it here first. Pornography just went legit, and we have Yahoo! to thank for it. That’s probably not the first thing that Yahoo! buying Tumblr makes you think about, but it’s the biggest change that this $1.1 billion transaction makes happen....
by Jeff Yablon | May 17, 2013 | Content, Influency, Media
Just how important is a) creating video and other media and b) owning it? Ask Lorne Michaels and the production company that owns Saturday Night Live. SNL has been around for a very long time, and the volume of video that the decades-old franchise has produced is...
by Jeff Yablon | Oct 14, 2011 | Business Process, Search Engine Optimization SEO
If there was ever a doubt in your mind about how important SEO Consulting and Search Engine Optimization are, you may now thank the good folks at Yahoo! for defining the issue clearly. SEO matters, and Yahoo! is handing out bribes. Never mind the irony of poor grammar...