by Jeff Yablon | Dec 4, 2014 | Business Process, Media
Media Standards? I Told You So. No seriously, this post is all about things working as expected, and also me being in I Told You So mode. I’ve done I told you so a few times here. If I’m honest about it I acknowledge that I kind of enjoy being right and am...
by Jeff Yablon | Nov 25, 2014 | Business Process, Content, Media
In business, we often think we need to know where we’re going if we have any hope of getting there. But if your business is storytelling, sometimes the path undefined is the path to greatness. And that’s Rule #3 of Pixar’s 22 Rules for Phenomenal...
by Jeff Yablon | Nov 21, 2014 | Business Process, Influency, Marketing
Despite his name have come up here over two dozen times, I have at best only a passing interest in model/wooden actor/über-investor-cum-pitchman Ashton Kutcher. But this week, Ashton Kutcher made what can only be called an Ashton Kutcher Uber Mistake. How big a...
by Jeff Yablon | Oct 22, 2014 | Business Process
When Chris Brogan Goes Negative It Looks Like This When Chris Brogan goes negative, it looks like this. We should all be so lucky. Other than being jealous of mystified by his success, I have no issues with Chris Brogan. Directly or otherwise he’s been the...
by Jeff Yablon | Oct 17, 2014 | Business Process, Content, Marketing
In the mid 1990’s, when Microsoft was still MICROSOFT!!!!!!!, I traveled around doing a talk about technology that—as is my wont—was more about business than about the technology that people believed was being discussed. Microsoft was the focus of that...
by Jeff Yablon | Sep 10, 2014 | Business Process, Content, Media
Kim Gjerstad and MailPoet, you’re on the back burner today. We’re bringing music back to a place called Vertigo. Apple announced a couple of things yesterday that should have everyone in the music and banking businesses very, very nervous. PayPal and...
