by Jeff Yablon | Dec 29, 2011 | Business Process, Customer Service
In striving to find something interesting to tell you several times each week about business change, customer service, and search engine optimization, I often find myself looking under slimy rocks and trying to clean them up. This is where The Answer Guy’s...
by Jeff Yablon | Dec 28, 2011 | Business Process, Media
If I hadn’t seen it myself, twice, I wouldn’t believe it. In both the example above (courtesy of my son Mike’s Tumblr) and this example at Gizmodo, social media/social networking (via Twitter) show just how ugly it can be. Facebook, you aren’t...
by Jeff Yablon | Dec 23, 2011 | Business Process, Marketing, Media, Search Engine Optimization SEO
Louis CK, as I’ve already told you, is a marketing genius. Now, just as the crazy-successful comedian is making a name for himself in media distribution and becoming more and more wealthy, Louis CK is also showing just how well he understands the Internet....
by Jeff Yablon | Dec 22, 2011 | Business Process
From 1997 to 2002, Apple’s main advertising campaign encouraged us to “Think Different”. It was a plea to do exactly that, by getting away from Microsoft Windows. It was a business request for very real business change. Yesterday, I came across a new...
by Jeff Yablon | Dec 20, 2011 | Business Process, Marketing, Media, Search Engine Optimization SEO
Last Friday, I used the words “wait until you see what he’s going to do for us next week” about Julien Smith. And yesterday, Julien did something important, but it wasn’t exactly what I was hoping for. He put me in my place. It only took me a...
