Influency Marketing on FaceookInfluency Marketing on LinkedInInfluency Marketing on Google+Influency Marketing on Twitter

H1 Tags ARE Influency (and Great Search Engine Optimization)

Influency*, Search Engine Optimization, and the H1 Tag

If you read Answer Guy Central regularly, you’ve probably noticed that lately I’ve been teasing you with our upcoming re-launch. You don’t need to worry; we’re still all about business change, but we’re focusing the message on on-line marketing.

Everybody’s gotta eat, right?

In designing Answer Guy Central 3.0, we’ve decided that Search Engine Optimization, the absolute most important kind of business change you can undertake, is best presented as one part of what we’ve coined Influency*. So Influency, a not-exactly-common-but-still-used-occasionally word, is one we decided to go after as part of our own SEO targeting.

We’re pretty good at SEO. We regularly get ourselves and our clients ranked right at the top of Google’s Search results for all kinds of search phrases. So imagine my surprise that we’ve had a harder-than-usual time getting ranked above #60 or so for “Influency”, despite pushing the word pretty hard for a couple of months.

This morning, we’ve jumped to Google’s #29 Ranking for Influency*. Note that this is the bottom of page three of Google’s search results for influency running Chrome in incognito mode:

Influency Ranking for Answer Guy Central

Influency at Search Rank 29

Make no mistake: #29 for Influency isn’t a high enough search ranking, and we’ll be continuing to push the issue until Google thinks we’re as influence-y for influency as influency can be.

But what made our Influency* jump so much, all of a sudden?

The funny thing about Search Engine Optimization is that there are so many variables that contribute to answering that question that most of the time the answer is nothing more than an emphatic “beats me!”.  But if you take a close look at the highlighted line in the image showing our influency for Influency*, you’ll see that even though we’ve been pushing Influency for a couple of months, Google’s favorite and suddenly highest-ranking page on Influency at Answer Guy Central is one I wrote just four days ago.

Great traffic there? Nope, not yet. Black-Hat SEO Techniques? Not a chance. You know why this page is an SEO magnet for Influency?

It’s the H1 tag.

H1 is the very first thing anyone who learns about HTML learns, maybe even before learning about opening-and-closing-HTML-statements. And despite simple HTML having become a relic of days gone by, long ago, H1 still matters.

In last Thursday’s post we used “Influency” as part of the page title. Because of how Answer Guy Central works, our page titles get that old H1 HTML tag assigned to them. ZOINKS! Influency for Influency* !

Is Search Engine Optimization really that simple? Well no, of course not. But many of the pieces that make up SEO are, and that’s the reason I tell our clients they can manage their own Search Engine Optimization. Addendum: Here’s an illustration of our march toward Influency, for ‘influency':


Keyword Date Google Search Ranking
Influency December 11, 2012 29
Influency December 17, 2012 23
Influency December 19, 2012 20
Influency February 1, 2013 14
Influency March 15, 2013 12
Influency March 18, 2013 11
Influency March 19, 2013 10
Influency March 29, 2013 8
Influency April 2, 2013 7
Influency July 26, 2013 5

By the way: these ranks are where we stood for “influency” according to, searching from and for the USA. On March 7, 2013, I spoke with a friend in Hong Kong, who told me that while we had risen at the time as high as #14 for Influency here, we had reached Google’s #7 position for Influency there, (searching from

SEO requires you to keep your eye on a lot of things, and with SEO now just one part of the much larger Influency* equation, you’ll probably see that more than ever you need to hire The Answer Guy to manage your Influency.

You know, or don’t. That’s fine, too . . .



  1. Aw, this was a without a doubt average post. In thought I may need to put composed act as this moreover – needing a few genuine vigor and accurate effort to make a fabulously fine article?- yet what might I have the capacity to say?

    • I see the beauty of the Internet in this comment.

      I believe you’re saying that you wish I had dug deeper in the piece. But your (German, I think?) trails off to a translation that is either difficult to interpret, or the sign of a spammer.

      Nevertheless, I’m posting your comment because I just don’t know for sure. And that’s one method that works if Influency matters.


  1. Influency and Content Management Shake You at Your Core - [...] simple things like the importance of H1 Tags in Search Engine Optimization, and how much easier using a CMS makes maintaining your …
  2. You Have a Computer Question. What's the REAL Answer ? - [...] And even the simplest things are still tied up with Influency. [...]
  3. How Did That Guy Get To My Website? (This Report is WRONG) - [...] Influency is as much art as science, and to manage your online marketing you have to be willing to examine …
  4. The Mark of Media (Social and Otherwise) : Rising Influency - [...] takes many forms. Video, difficult as it is to do well, does well at Influency. Simple things like H1 …
  5. Influency, e-Books, Superheroes, Tights, and Chris Brogan - [...] This post is less about a self-help book book than it is about the way Influency works. [...]
  6. Why Tumblr Matters (And Where Their 'Porn' Line Lies) - [...] it probably isn’t all that odd; H1 Tags and Titles Matter, and it looks like some parts of Google still …
  7. iJuggernaut: Your Favorite Toy Becomes Less Fun To Play With - [...] Influency Killer. [...]
  8. How Does TV Station WGN Teach Viewers About Crime and Porn? - […] And oh yeah: notice because of my liberal use of the word “pornography” in this piece, most of our …
  9. A Content Marketing Fallacy (Influency's Real Origin) - […] aren’t completely sure of what the game is, is referral volume. And the old school methods of attracting traffic …
  10. The Internet has no Laws (and Thus No Intellectual Property) - […] It’s a simple manner to use other countries’ search engines as I did telling you this story about our …
  11. Lorelle Van Fossen Takes on WordPress Headings - The WordPress Helpers - […] different beast than it was a few years ago, but some things haven’t changed much, if at all. H-Tags …

Submit a Comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>


Get new posts delivered to your Inbox

Join other followers: