If you read Answer Guy Central regularly, you’ve probably noticed that lately I’ve been teasing you with our upcoming re-launch. You don’t need to worry; we’re still all about business change, but we’re focusing the message on on-line marketing.

Everybody’s gotta eat, right?

In designing Answer Guy Central 3.0, we’ve decided that Search Engine Optimization, the absolute most important kind of business change you can undertake, is best presented as one part of what we’ve coined Influency*. So Influency, a not-exactly-common-but-still-used-occasionally word, is one we decided to go after as part of our own SEO targeting.

We’re pretty good at SEO. We regularly get ourselves and our clients ranked right at the top of Google’s Search results for all kinds of search phrases. So imagine my surprise that we’ve had a harder-than-usual time getting ranked above #60 or so for “Influency”, despite pushing the word pretty hard for a couple of months.

This morning, we’ve jumped to Google’s #29 Ranking for Influency*. Note that this is the bottom of page three of Google’s search results for influency running Chrome in incognito mode:

Make no mistake: #29 for Influency isn’t a high enough search ranking, and we’ll be continuing to push the issue until Google thinks we’re as influence-y for influency as influency can be.

But what made our Influency* jump so much, all of a sudden?

The funny thing about Search Engine Optimization is that there are so many variables that contribute to answering that question that most of the time the answer is nothing more than an emphatic “beats me!”.  But if you take a close look at the highlighted line in the image showing our influency for Influency*, you’ll see that even though we’ve been pushing Influency for a couple of months, Google’s favorite and suddenly highest-ranking page on Influency at Answer Guy Central is one I wrote just four days ago.

Great traffic there? Nope, not yet. Black-Hat SEO Techniques? Not a chance. You know why this page is an SEO magnet for Influency?

It’s the H1 tag.

H1 is the very first thing anyone who learns about HTML learns, maybe even before learning about opening-and-closing-HTML-statements. And despite simple HTML having become a relic of days gone by, long ago, H1 still matters.

In last Thursday’s post we used “Influency” as part of the page title. Because of how Answer Guy Central works, our page titles get that old H1 HTML tag assigned to them. ZOINKS! Influency for Influency* !

Is Search Engine Optimization really that simple? Well no, of course not. But many of the pieces that make up SEO are, and that’s the reason I tell our clients they can manage their own Search Engine Optimization. Addendum: Here’s an illustration of our march toward Influency, for ‘influency’:

 

Keyword	Date	Google Search Ranking
Influency	December 11, 2012	29
Influency	December 17, 2012	23
Influency	December 19, 2012	20
Influency	February 1, 2013	14
Influency	March 15, 2013	12
Influency	March 18, 2013	11
Influency	March 19, 2013	10
Influency	March 29, 2013	8
Influency	April 2, 2013	7
Influency	July 26, 2013	5

By the way: these ranks are where we stood for “influency” according to google.com, searching from and for the USA. On March 7, 2013, I spoke with a friend in Hong Kong, who told me that while we had risen at the time as high as #14 for Influency here, we had reached Google’s #7 position for Influency there, (searching from google.hk).

SEO requires you to keep your eye on a lot of things, and with SEO now just one part of the much larger Influency* equation, you’ll probably see that more than ever you need to hire The Answer Guy to manage your Influency.

You know, or don’t. That’s fine, too . . .