by Jeff Yablon | Oct 27, 2016 | Business Change Highlights, Business Process, Influency
Perhaps the most important thing you can do as you create business change is establish standards. Companies like Google are great at this—and at their size can even create new standards for the rest of us. One you should not have to deal with is the new Google Pixel...
by Jeff Yablon | Jun 2, 2016 | Influency, Marketing
Think you’re tough? Think you have “a brand”? Think your name matters? Wrong. Your name doesn’t matter and Twitter is going to prove it. A few months ago the news that Twitter was abolishing their 140-character limit started making its...
by Jeff Yablon | May 27, 2016 | Customer Service, Influency
Some time ago, I told you about a company called Spoonrocket, which delivered “home-made” meals in under ten minutes and that Spoonrocket was a great idea, doomed to failure. A couple of months ago, I was proven correct when Spoonrocket shut down. It was...
by Jeff Yablon | Apr 19, 2016 | Content, Influency, Marketing
In 2009, The Federal Trade Commission created a rule that banned native advertisements without disclosure. We weighed in on the idea, saying that for $11,000,01 (the fine was $11,000) we’d post native advertisements for you, and a couple of months later followed...
by Jeff Yablon | Jan 8, 2016 | Influency, Marketing
Let’s talk about saying what you mean. The idea might not seem to be terribly relevant to three large men rolling around on the ground, but had another large man not failed in the saying what you mean derby that took place just a few minutes before this...
