by Jeff Yablon | Jan 3, 2012 | Business Process, Customer Service
Another year, another entry on The Answer Guy’s Customer Service Wall of Shame. What better way to start the year? Kudos to Steve Madden for getting my attention; I don’t wear Steve Madden and am more interested in the felony record of Steve Madden himself...
by Jeff Yablon | Dec 29, 2011 | Business Process, Customer Service
In striving to find something interesting to tell you several times each week about business change, customer service, and search engine optimization, I often find myself looking under slimy rocks and trying to clean them up. This is where The Answer Guy’s...
by Jeff Yablon | Dec 28, 2011 | Business Process, Media
If I hadn’t seen it myself, twice, I wouldn’t believe it. In both the example above (courtesy of my son Mike’s Tumblr) and this example at Gizmodo, social media/social networking (via Twitter) show just how ugly it can be. Facebook, you aren’t...
by Jeff Yablon | Dec 23, 2011 | Business Process, Marketing, Media, Search Engine Optimization SEO
Louis CK, as I’ve already told you, is a marketing genius. Now, just as the crazy-successful comedian is making a name for himself in media distribution and becoming more and more wealthy, Louis CK is also showing just how well he understands the Internet....
by Jeff Yablon | Dec 22, 2011 | Business Process
From 1997 to 2002, Apple’s main advertising campaign encouraged us to “Think Different”. It was a plea to do exactly that, by getting away from Microsoft Windows. It was a business request for very real business change. Yesterday, I came across a new...
