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Customer Service Done Wrong: Apple Personal Pickup

by Jeff Yablon | Nov 17, 2011 | Customer Service, Design

If you’ve never been to The Apple Store on Fifth Avenue in New York City, you’re missing something that can only be called “impressive”. Empty, this place is beautiful. Full of people, as it typically is even in the middle of the night (Apple...

Friends and Enemies on LinkedIn, Other Social Networks

by Jeff Yablon | Nov 16, 2011 | Business Process, Marketing

Last week, I received a connection request from someone I used to work with. This guy was a couple of levels above me during my stint at Verizon Communications, and frankly, we didn’t have a great relationship. In fact, when I was offered a very big promotion...

Who Knows What You Want to Find? Google, Bing, or YOU?

by Jeff Yablon | Nov 15, 2011 | Search Engine Optimization SEO

When you search for something on the Internet, do you use tools that know what you’re looking for? Search Engines hope so, both because they maximize advertising revenue by guessing correctly and because by getting what you want right they convince you...

Journalists Tweet, But They Still Don’t Care What YOU Think

by Jeff Yablon | Nov 14, 2011 | Business Process, Media

David Pogue doesn’t care what you think. Actually, that’s false. Pogue, tech columnist for the New York Times and ever-more-omnipresent TV guy, does care what you, his readers, think. And he’s constantly asking via his account on Twitter. But...

Cheaper International Calls! AT&T Makes Real Business Change

by Jeff Yablon | Nov 11, 2011 | Business Process

When AT&T makes your long distance phone calls cheaper, you know there’s real business change happening. When AT&T makes international calls placed from your cell phone a lot cheaper, business change has EXPLODED. And that’s exactly what’s...
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