by Jeff Yablon | Mar 29, 2016 | Business Change Highlights, Content, Marketing
The magic of perspective is … well, it’s magic. Nowhere is this more true than in geopolitics, or in content marketing. I was reminded of just how important this magic of perspective thing is a few weeks ago, when a friend of a friend posted this video...
by Jeff Yablon | Mar 23, 2016 | Content, Marketing
Your Content Marketing Sucks. The idea of what makes for great content marketing and who’s good at it is evolving at an incredible pace. How fast? The amount Search Engine Optimization’s value shifted over the course of about five years seems about equal...
by Jeff Yablon | Mar 9, 2016 | Business Change Highlights, Business Process
Sometimes, you’re just too fat. There, I said it. And while both people of girth and the politically-correct might get all up in arms about it, the question of what happens when you are too fat is an important one to ask about. Maybe it’s unfair of me to...
by Jeff Yablon | Mar 2, 2016 | Content, Marketing
Rhetoric is a powerful thing. Just ask Donald Trump Drumpf. Adjusted rhetoric is even more so. OK, so in the case of Mr Trump, adjusted rhetoric goes only so far. He’s terrifying, and the fact that after TrumpDrumpf won a bunch of primaries during...
by Jeff Yablon | Feb 22, 2016 | Content
Take a look at the so-dull-it-probably-shouldn’t-even-be-an-image here. It shows the portion of my Twitter account illustrating the content parameters that Twitter will follow—more or less—in deciding what I see, what my followers see, and when and how. Ready...
