by Jeff Yablon | Sep 10, 2014 | Business Process, Content, Media
Kim Gjerstad and MailPoet, you’re on the back burner today. We’re bringing music back to a place called Vertigo. Apple announced a couple of things yesterday that should have everyone in the music and banking businesses very, very nervous. PayPal and...
by Jeff Yablon | Sep 8, 2014 | Business Process, Marketing
Working through Kim Gjerstad’s 360-Degree Marketing Presentation for MailPoet at WordCamp Europe 2013, what’s becoming more and more apparent besides Kim’s candor is that data matters. And sure, statistics lie, but the MailPoet crew relies on...
by Jeff Yablon | Sep 5, 2014 | Business Process, Customer Service
Today, a short diversion from our ongoing story about MailPoet’s Kim Gjerstad and his 360-degree marketing presentation at WordCamp 2013. I’m sitting in the customer service lounge at Koeppel Nissan in Queens, New York. I’ve been here before, and...
by Jeff Yablon | Sep 4, 2014 | Business Process, Marketing, Search Engine Optimization SEO
In the WordPress community there’s a guy who’s become something of a legend. Joost de Valk is so famous that he’s become known by a single-word, almost-the-English-pronunciation-of-his-name nickname. Yoast is a big deal. Yoast has written some of...
by Jeff Yablon | Sep 2, 2014 | Business Process, Marketing
What if you were selling something other than you thought you were selling? What if your customers didn’t understand what it was you sold? What if you attacked that problem head on? Then you’d be the MailPoet WordPress plug-in email marketing software....
