by Jeff Yablon | Aug 11, 2014 | Business Process, Content, Design, Marketing
Let’s talk comedy. I’ve been doing shtick (that’s what my people call a certain kind of corny humor) for as long as I can remember. Some people find it funny, others not so much. But whatever you think of the Jeff-is-funny-ometer scale I’ve...
by Jeff Yablon | Aug 7, 2014 | Business Process, Content, Customer Service, Design, Marketing
A few days ago I told you about a WordPress plug-in called MailPoet. Or maybe I was talking about software marketing, or MailPoet partner Kim Gjerstad, or Kim’s ability to throw together a great presentation touching on an amazing array of business,...
by Jeff Yablon | Jul 31, 2014 | Business Process, Content, Customer Service, Design, Marketing
I recently came a across a WordPress plug-in that’s changed my life. It hasn’t made me happier, or wealthier. It hasn’t saved me time—in fact, it’s cost me time in a number of ways. And the funny thing is that it’s actually a secondary...
by Jeff Yablon | Jul 28, 2014 | Business Process, Content, Marketing
If it’s never before occurred to you that the word “Kardashian” sounds like a monetary unit (<ahem>; the Kardashian kind of IS a monetary unit), then the point I’m about to make about custom databases might be hard to process. Business...
by Jeff Yablon | Jul 25, 2014 | Business Process, Content, Marketing
Context is everything. OK, so not quite everything, but it’s close. Almost everything you say and do becomes pretty close to meaningless unless the people who hear or watch you know something about whatever message you’re trying to get across. And with...
