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Google Buys Hubspot, Likes Content Farm SEO

by Jeff Yablon | Mar 9, 2011 | Business Process, Content, Marketing, Search Engine Optimization SEO

When Google admitted that they don’t know how to do SEO, we should have known something was up. It’s taken a bit over a year, the content farm wars are in full swing, and now we can see what’s really happening: Google Likes Search Engine Optimization...

Julien Smith on Writing and SEO: This Might Take A While…

by Jeff Yablon | Mar 1, 2011 | Business Process, Content, Marketing, Search Engine Optimization SEO

Julien Smith crossed my radar again this weekend. The smartest of his generation’s business gurus, Mr. Smith sent out a Tweet pointing to this article in The Atlantic Monthly, and besides confirming how smart he is just by referencing The Atlantic, Julien helped...

Don’t Anger Twitter. They Own You. Or Your Words. Or Not.

by Jeff Yablon | Feb 21, 2011 | Business Process, Content, Media

As you know, there’s this Twitter thing making the rounds of the Intertubes. All the kids are doing it. People have stopped blogging. 140 characters is the limit for most anything you have to say. Which of course means I’ve already gone too far here....

AOL is Just a Content Farm. And It Can’t Possibly Make Money

by Jeff Yablon | Feb 4, 2011 | Content, Media, Search Engine Optimization SEO

What if you write something and nobody reads it? Or produce a video and nobody watches? If it’s your money being spent to produce the media you lose money. And if it’s AOL’s money on the line they lose . . . an amazing amount of money. And...

A New Form of iPad Evil: Tech Journalists Who Can’t Write

by Jeff Yablon | Jan 4, 2011 | Business Process, Content, Customer Service, Search Engine Optimization SEO

How can The Gorillaz be part of the evil that is the iPad? By using everybody’s favorite tablet computer well, and  then watching their music label and bad writing make them look bad. Gizmodo, one of those incredibly popular technology blogs that has supplanted...

Article Too Long? Didn’t Read It? Hello, TLDR.IT

by Jeff Yablon | Dec 17, 2010 | Business Process, Content

Wouldn’t it be great if the Internet came with Cliff Notes so your already-shrunken attention span could be assaulted some more? Wait; that question was too complex. OMG, LOL and ROTFL, TLDR.IT The old adage about how you only have seconds to get someone’s...
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