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Think All Crappy Internet Content is The Same? Turns Out Not

by Jeff Yablon | Apr 20, 2011 | Business Process, Content, Marketing, Search Engine Optimization SEO

For a guy who’s written hundreds of software reviews and the occasional piece on theater, I don’t talk very much about reviews. IYM Software Review was a seminal player in on-line content, and I love playing with software, but my duties as a business...

Video Draws Traffic. Should You Use It? Probably Not.

by Jeff Yablon | Apr 18, 2011 | Business Process, Content, Marketing, Media, Search Engine Optimization SEO

I’ve mentioned before how much information I need to process each day. The word “overload” applies, and I suspect you have a similar problem. It raises the very real question of whether blogging is worth the effort. The answer is “yes”,...

Long Tail Marketing: It Keeps Working While You Sleep

by Jeff Yablon | Apr 15, 2011 | Business Process, Content, Marketing, Search Engine Optimization SEO

This is only my second post in the last eight days.  Normally, I speak here five or more times per week. Due to some personal-life changes I’ve had a crazy busy schedule over the last few days, and while the discipline I use to keep writing here hasn’t...

“Last Night Never Happened” is Less Than Meets The Eye

by Jeff Yablon | Mar 29, 2011 | Business Process, Content

You know those drunk posts you left all over Twitter and Facebook last night? What if that never happened? A new iPhone App is based on exactly that idea. Last Night Never Happened claims to be essentially a “morning after pill” for social networking...

The New York Times is The Top News IN The New York Times

by Jeff Yablon | Mar 18, 2011 | Business Process, Content, Media

There’s an old saying about how officials at sporting events should be invisible and anonymous; everyone’s better off if they do their jobs and we never know anything about them other than the fact that they must have been there, but … we don’t...

Linking, Framing, and Other Not-So-Dull Copyright Issues

by Jeff Yablon | Mar 14, 2011 | Business Process, Content, Search Engine Optimization SEO

If imitation really is the sincerest form of flattery, the Internet is the most flattering place in the world. It’s not just the bad SEO being practiced by folks like JC Penney’s Search Engine Optimization consultant. We talk about SEO a lot here at Answer...
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