by Jeff Yablon | Dec 30, 2016 | Business Change Highlights, Media
Among other, far worse things, 2016 was the year of the media agency failure. The folks at Mashable point this out in a piece that I mostly agree with, here. And then, they show just how big a mess media and marketing have become. Try dealing with the banner taking up...
by Jeff Yablon | Apr 19, 2016 | Content, Influency, Marketing
In 2009, The Federal Trade Commission created a rule that banned native advertisements without disclosure. We weighed in on the idea, saying that for $11,000,01 (the fine was $11,000) we’d post native advertisements for you, and a couple of months later followed...
by Jeff Yablon | Oct 23, 2015 | Business Change Highlights, Business Process, Content
Over forty years ago the Corleone family make a few offers that couldn’t be refused. This week, Youtube proved who’s the Godfather of the Internet. YouTube Red And The Offer You Can’t Refuse Youtube Red is coming next week, and it’s a big...
by Jeff Yablon | Dec 13, 2013 | Influency
Regular readers realize (radically): really, reality rocks. Sorry about that; I was getting all alliterative writing the Optimization elements of this piece, and couldn’t stop. Yesterday, Google made a little tweak that most people won’t notice. On the...
by Jeff Yablon | Aug 2, 2013 | Content, Influency, Marketing
A long time ago, I found myself playing with a piece of software that used “hypertext”. I’m talking a VERY long time ago; the Internet existed, but nobody was on it yet, and this hypertext-using software was designed to link things on a single...
