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Achieving Influency* Through Long Tail Marketing and Search Modeling

Tag Archives: advertising

Are You More Like Google, or Amazon?

Posted on March 25, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Google, Amazon, or Apple: What Kind of Long-Tail Marketer Are You?

It’s occurred to me that there are three big driving-the-way-the-Internet-works companies left (for now) to talk about. Maybe four if you count Facebook. Who are these companies? You’ve guessed it; Google, Amazon, and Apple control the world.

And honestly, Apple is slipping; let’s limit the influency-moving-forward conversation to Google and Amazon.

There’s a lot to dislike about the way Google is doing business, lately. While it would be naïve to think Google was going to keep giving away everything they make forever and ‘subsist’ on the revenue they derive as the world’s largest-and-there-is-no-second-place advertising agency, acts like the killing of Google Reader are unsettling—and driving most discussions about the delivered-right-after-Google-Reader-was-axed Google Keep. ... READ MORE of Are You More Like Google, or Amazon? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (500 words, 1 image, estimated 2:00 mins reading time)

Filed Under: Influency, Marketing

Google Reader, RSS, Content: The Death of an Old Friend

Posted on March 14, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Google Reader Dies. Will RSS Die With It?

It’s the end of the world as we know it … and I’m going to have to feel fine.

Yesterday, Google dropped a bombshell on The Internet. They’re hoping you don’t notice, and the truth is you probably won’t unless you’re been using the Internet long enough to remember what it’s like to go searching for the content you need instead of it getting pushed to you.

On July 1, Google will turn off Google Reader. In and of itself, this doesn’t sound like it means very much, because there are many, many ways to read news and other information on the Internet, whether you do so from your desktop computer, tablet, or SmartPhone. ... READ MORE of Google Reader, RSS, Content: The Death of an Old Friend at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (714 words, 2 images, estimated 2:51 mins reading time)

Filed Under: Business Change, Content, Influency

It All Comes Down To Marketing (Why Can’t Sally Negotiate?)

Posted on November 8, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Equal Pay? Marketing and Negotiation Matter

If you know me, or read my words here with any regularity, you know that I tend to say what’s on my mind. Political Correctness leaves me cold, and I truly believe that we’ve become far too genteel a society—or at least spend too much time pretending we have.

By “we” I mostly mean Americans. But I also mean “internet users”, which probably sounds funny since the Internet often feels like way too much of the opposite. People say whatever pops into their heads, and the level of public vitriol is sometimes so high it’s hard to imagine how the ‘net keeps running at all. ... READ MORE of It All Comes Down To Marketing (Why Can’t Sally Negotiate?) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (420 words, 1 image, estimated 1:41 mins reading time)

Filed Under: Business Change, Influency, Marketing

Verizon Pay Phones and ‘Location, Location, Location’

Posted on July 13, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Advertising, WiFi, Verizon, Van Wagner, and Pay Phones

What if you owned a bunch of real estate that you had no use for and couldn’t get rid of? If you’re like most of us that sounds like a dream, right? I’ll figure THAT problem out! But if you’re Verizon it’s a lot trickier.

Some years ago I did a stint at Verizon, where I was wrapped up in the “what do we do with our payphones?” question. The company installed WiFi at quite a few of the then-company-owned phones, but that wasn’t making any more money than the all-but-defunct coin phone business made. ... READ MORE of Verizon Pay Phones and ‘Location, Location, Location’ at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (574 words, 1 image, estimated 2:18 mins reading time)

Filed Under: Business Change

Which: Search Engine Optimization? Marketing? Adwords? YES!

Posted on June 21, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Search Engine Optimization for St. Louis Search Design

On the Internet, where everyone can hear you scream, your screams will only be loud enough if Google thinks they should be. This is where Search Engine Optimization and Search Engine Marketing come in.

What’s a marketer to do?

Aside from the obvious (contact The Answer Guy About Search Engine Optimization), the answer starts with understanding the difference between SEO and SEM. Search Engine Optimization is when you get Google to find you organically in search terms, and Search Engine Marketing is when you buy placement, such as through Google using Adwords. ... READ MORE of Which: Search Engine Optimization? Marketing? Adwords? YES! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (476 words, 1 image, estimated 1:54 mins reading time)

Filed Under: Content, Design, Marketing, Search Engine Optimization SEO

Advertising, Do Not Track, Politics, Privacy, and You

Posted on June 4, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

If advertising is dead (and click that link to see why I assert that it is), “Do Not Track” is . . . well, I’m not sure Do Not Track is actually anything.

In the USA, we have a long history of government “protection” of our “privacy”. I put both of those words in quotes very much on purpose; despite growing efforts, our government is less and less capable of protecting us from much of anything, let alone information-based transgressions, and as for privacy, well, there is no privacy. ... READ MORE of Advertising, Do Not Track, Politics, Privacy, and You at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (584 words, 1 image, estimated 2:20 mins reading time)

Filed Under: Business Change, Marketing, Media

Long Tail Marketing (and Your Minimum Viable Audience)

Posted on May 21, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

Long-Tail-Marketing Search Ranking

Read this site enough, and you know that the three topics I discuss here most often are business change, search engine optimization, and customer service. What may not be as obvious is that all three of those topics, in one way or another, really come down to discussions about marketing. ... READ MORE of Long Tail Marketing (and Your Minimum Viable Audience) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (590 words, 1 image, estimated 2:22 mins reading time)

Filed Under: Business Change, Marketing

MommyBloggers, Narrowcasting, Tribes, and Social Networking

Posted on May 17, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

When I was The Computer Answer Guy (OK, when The Computer Answer Guy was a media personality—I’m still The Computer Answer Guy), I did a weekly radio program that ran on several terrestrial radio stations and reached a large audience across the globe via the Internet. One day in, oh, 1996 I was speaking with the owner of the radio station that I broadcast from, and he said something that stuck with me.

Broadcasting is dead; everything is about narrowcasting

 Jeff Yablon, The Computer Answer Guy, on CBS-TV News' Up To The Minute Jeff Yablon, The Computer Answer Guy, with CBS-TV News' Nanette Hansen on Up To The Minute ... READ MORE of MommyBloggers, Narrowcasting, Tribes, and Social Networking at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (844 words, 4 images, estimated 3:23 mins reading time)

Filed Under: Business Change, Content, Marketing, Media

WordPress Cuts Google Out. Here Come The Advertising Wars

Posted on November 29, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Anti-Trust? I don’t think so.

Google, a company that’s become so big in the advertising business that to many people it feels like the Big G is the advertising business, just got a competitor. Wait for it …

It’s WordPress.

WordPress, a site with a Google PageRank rating of 9 (only Google and a couple of other sites get a 10) and the 18th busiest site in the world as of this writing, has decided to start selling advertising directly, cutting Google out of the advertising revenue for web sites hosted by WordPress. ... READ MORE of WordPress Cuts Google Out. Here Come The Advertising Wars at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (333 words, estimated 1:20 mins reading time)

Filed Under: Business Change

Who Knows What You Want to Find? Google, Bing, or YOU?

Posted on November 15, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

When you search for something on the Internet, do you use tools that know what you’re looking for? Search Engines hope so, both because they maximize advertising revenue by guessing correctly and because by getting what you want right they convince you you’re using the best search engine.

Bing wants you to stop relying on them to decide what you want to see.

Bing has rolled out something called Editor’s Picks, claiming that this feature is smarter than plain search. And I guess I like the idea of having a seamless gateway to information that’s been cultivated for you by some expert authority— preferably human—rather than search engine software. But that’s where the idea of Bing Editor’s Picks breaks down. ... READ MORE of Who Knows What You Want to Find? Google, Bing, or YOU? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (411 words, 1 image, estimated 1:39 mins reading time)

Filed Under: Search Engine Optimization SEO

Shamzam! Business Change Through Interactive TV!

Posted on August 30, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

There’s an old saying: He Who Forgets The Past Is Doomed To Repeat It. In examining business change, we look at what’s been happening around us, and move from there. We got to do that yesterday in our piece about Bad Customer Service at Honda Financial, relating it back to other instances of Wall of Shame-Worthy Customer Service such as this story about Nissan of Manhattan.

Today, a look back at Interactive TV. ... READ MORE of Shamzam! Business Change Through Interactive TV! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (408 words, estimated 1:38 mins reading time)

Filed Under: Business Change

Twitter Innovates Advertising. I Never Thought I’d Say That.

Posted on August 18, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

When Facebook suggested I be friends with Lady Gaga, I was not amused.

My position on the inappropriateness of Faceboook’s patent on the news feed portion of their service  is well-known, and a cornerstone of our Search Engine Optimization practice.

I’ve also picked on Twitter a bunch of times. “What I ate for breakfast” jokes notwithstanding, the longer Twitter is around the more it feels like a cacophonous mass of mostly-me-too drivel. ... READ MORE of Twitter Innovates Advertising. I Never Thought I’d Say That. at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (456 words, estimated 1:49 mins reading time)

Filed Under: Business Change

Google AdWords Costs Jump 400%. Unless You Can Avoid That

Posted on August 12, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

For all the time I spend telling you about Search Engine Optimization, I don’t talk very much about Search Engine Marketing.  While SEO is but one part of SEM, most commonly we think of SEO as a separate, focused act—getting you more organic traffic in Google and other search engines’ results—and refer to Search Engine Marketing as something more “controlled”, like buying Google Adwords.

But buying Google Adwords is nothing resembling controlled. ... READ MORE of Google AdWords Costs Jump 400%. Unless You Can Avoid That at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (644 words, estimated 2:35 mins reading time)

Filed Under: Search Engine Optimization SEO

In “Truth In Advertising” : “Truth” Is a Relative Term

Posted on July 29, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

What do you think of Truth in Advertising?

If I answer that question cynically,  I guess I just snarkily offer up the opinion that Truth in Advertising is an oxymoron. There is no Truth in Advertising.

But if I go too far the other way, the question of what Truth in Advertising is gets similar short shrift. Advertising becomes almost a matter of political correctness, with no real meaning attached. I encountered that at a Cheesecake Factory Restaurant a few months ago, where the laws in New York requiring that chains above a certain size post caloric counts for their food led to one pasta dish being rated at—I’m not kidding—550 to 2100 calories. ... READ MORE of In “Truth In Advertising” : “Truth” Is a Relative Term at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (539 words, 2 images, estimated 2:09 mins reading time)

Filed Under: Marketing, Search Engine Optimization SEO

Want To Change Your Business? Be an Angry Bird

Posted on October 19, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Who says SmartPhones are just for working? In three days, over two million Android users downloaded a game called Angry Birds.

Of course, the fact that Angry Birds on Android is free helped goose that amazing number, but after SELLING seven million copies of Angry Birds for the iPhone, the developer went in a whole different direction with their Android release. This is the very definition of business change. ... READ MORE of Want To Change Your Business? Be an Angry Bird at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (463 words, estimated 1:51 mins reading time)

Filed Under: Business Change




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