by Jeff Yablon | Apr 12, 2013 | Content, Influency, Marketing
About a month ago, a UK-based Marketing consultancy called Click Consult did something smart. Click Consult posted and started updating the collective words of wisdom of Google’s Matt Cutts to a web site they registered call The Short Cutts (and Matt’s...
by Jeff Yablon | Apr 10, 2013 | Business Process, Content, Influency, Media
Television is all about Influency. Media, content, copyright, and now, Aereo. While television networks are beginning to lobby to get Aereo classified as a copy-right-stealing infringer of rights to their broadcast signals, I’m telling you, right here and now,...
by Jeff Yablon | Apr 4, 2013 | Content, Influency, Search Engine Optimization SEO
I’ve been out of town, and so while Bob has been working, and our long-tail marketing efforts have continued doing their thing, I missed something a few days ago. Now, let’s tweak the Influency equation a bit. And let’s talk about why. Last week, our...
by Jeff Yablon | Mar 19, 2013 | Business Process, Content, Influency, Media
Google penalties are a very bad thing. We’re careful to keep our clients’ Optimization strategies on the up-and-up so Google not only sees them as important and worthy of high search engine optimization rankings, but doesn’t ever see them as bad...
by Jeff Yablon | Mar 14, 2013 | Business Process, Content, Influency
It’s the end of the world as we know it … and I’m going to have to feel fine. Yesterday, Google dropped a bombshell on The Internet. They’re hoping you don’t notice, and the truth is you probably won’t unless you’re been using...
