by Jeff Yablon | Jul 16, 2018 | Business Change Highlights
Content may be is king, but without context you have little more than click-bait. Let’s get an improved feel for the water. Yeah, I’m being clever, but that’s the point of this post—and a big piece of what we help our clients accomplish. Every day,...
by Jeff Yablon | Nov 28, 2016 | Marketing
In what seems like a long-ago time, before the phrase “President-Elect Donald Trump” was even fathomable, this piece on Post-Truth Politics ran at The New York Times. My immediate takeaway was that in the era of Post-Truth Politics we’ve reached a...
by Jeff Yablon | Jul 25, 2014 | Business Process, Content, Marketing
Context is everything. OK, so not quite everything, but it’s close. Almost everything you say and do becomes pretty close to meaningless unless the people who hear or watch you know something about whatever message you’re trying to get across. And with...
by Jeff Yablon | Jun 3, 2013 | Influency, Marketing
One of the hallmarks of Answer Guy Central, both in terms of what we get done for our clients and how I write the words you find here most days, is that we consider and act on many different variables. In a world becoming both bigger and smaller at the same time—and...
by Jeff Yablon | Jan 30, 2012 | Business Process, Design, Marketing, Media
Why is is so hard, the more we communicate, to actually say anything? Even more: if you do manage to say something why does social networking make it so easy for people to apply the wrong context to what you say—or apply no context at all? Last night, Brian Clark, a...
