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Biz Change ’10: Search Engine Optimization, Social Networks

by Jeff Yablon | Dec 27, 2010 | Business Process, Customer Service, Media, Search Engine Optimization SEO

2010 will be remembered as the year that business change was all about Social Networking and Search Engine Optimization. Oh: And for Apple’s attempts to control the Media Business. And when Cloud Computing became real. And when Customer Service finally died . ....

Honesty: A Business Change That Works

by Jeff Yablon | Dec 21, 2010 | Business Process, Customer Service

Last month, a years-old lawsuit against Dell Computers was unsealed. And Dell’s actions as shown in the documents about the suit weren’t pretty. Big deal. a huge company is less than forthcoming about the way they do business, and skirts honesty issues by...

When Nobody has an Answer, What IS Great Customer Service?

by Jeff Yablon | Dec 10, 2010 | Customer Service, Media

We’ve been getting great feedback on The Answer Guy’s Customer Service Wall of Shame. And in a globally-driven, social networking-centric world, customer service looks more and more like the best way to make your business stand out. But what happens when...

Do You Know What You Sell? Customer Service, But Then … ?

by Jeff Yablon | Dec 6, 2010 | Customer Service

What if you walked into a great looking restaurant, were treated perfectly, were happily surprised by lower-than-expected prices, felt all warm and fuzzy, and when the food arrived it was horrible? Even though the customer service experience was magnificent, you...

Google Punishes The SEO Bad Guy, Doesn’t Reveal How

by Jeff Yablon | Dec 2, 2010 | Search Engine Optimization SEO

When Google is your daddy, justice is swift. But why does it have to be one of those “because I said so” kind of parents? As I mentioned earlier this week, there’s a no-goodnik who figured out that by providing the worst-possible customer service he...
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