by Jeff Yablon | Jun 6, 2013 | Influency, Marketing
The other guys are coming to get you. Let ’em. In fact, if you’re after Influency, you’d better let the other guys get close. I haven’t mentioned coopetition in a while, and it occurred to me this morning after reading a piece at...
by Jeff Yablon | Jun 5, 2013 | Influency
Verizon may be known for their red logo, but they understand all the colors of Influency. Today this piece at Mashable made me think about my one-time employer. Verizon has started deploying ‘regular’ phone service using wireless spectrum. And it make...
by Jeff Yablon | Jun 3, 2013 | Influency, Marketing
One of the hallmarks of Answer Guy Central, both in terms of what we get done for our clients and how I write the words you find here most days, is that we consider and act on many different variables. In a world becoming both bigger and smaller at the same time—and...
by Jeff Yablon | May 31, 2013 | Content, Influency, Marketing, Search Engine Optimization SEO
This morning, I searched Google Images for the phrase ‘self-promotion optimization’. The first three results are what you see above; they’re all books. Each espouses and teaches the same thing: it’s OK to be self-promotional. In fact, being...
by Jeff Yablon | May 30, 2013 | Influency, Marketing
This story is about toys and fun, but its message is deadly serious. Apple is making a lot of mistakes. I’ve been saying this almost since the moment we lost Steve Jobs. Nobody else “got it” the way Steve got it. Apple all but disappeared...
