by Jeff Yablon | Oct 3, 2014 | Content, Marketing
I hate to end a week on a sad note, but today I witnessed a multi-pointed attack on journalism. The attacker was one Galen Gruman, presently an Executive Editor at InfoWorld (is InfoWorld still published?), and my immediate predecessor back in the day as President of...
by Jeff Yablon | Jul 25, 2014 | Business Process, Content, Marketing
Context is everything. OK, so not quite everything, but it’s close. Almost everything you say and do becomes pretty close to meaningless unless the people who hear or watch you know something about whatever message you’re trying to get across. And with...
by Jeff Yablon | Mar 28, 2014 | Influency, Marketing
We cover a lot of ground at Answer Guy Central. This morning, the folks at ReadWrite reminded me just how much ground when they published a story about two scientists-turned-journalists who are in the middle of a Twitter slap fight and it occurred to me that:...
by Jeff Yablon | Feb 7, 2014 | Influency
In my last post I promised you more about Jason Calacanis’ new venture inside.com. I believe that Calacanis is missing the boat—as his previous media foray Mahalo did—because inside.com has no chance to make real Influency happen. We’ll get there in a...
by Jeff Yablon | Jan 14, 2014 | Content, Influency
Is the headline on this article disrespectful? Depending on your feelings about political correctness, or whether you or someone close to you is or has been a cancer patient, you could find my willingness to talk about Media, Influency, Twitter and Cancer, all in...
